1991 Starting from the core - Chapter 987

c985 Gentle far core

“What the fuck, the economic crisis has only been over for a few days and I can’t even spend any money.”

Holding a program list prepared by Wan Yongliang, Su Yuanshan couldn’t help but complain.

Wan Yongliang poured him a cup of tea and sat aside cheerfully: “Now the film and television entertainment industry is in a big trend. In addition, the two countries have rich experience in cultivating artists, and the mainland market is huge… It can be said that the current situation is stable. A business that makes money without losing money.”

“If you have money, let’s make it!” Su Yuanshan shook the document and looked unhappy.

“So the idea between Mr. An and I is to see if we can find more capital to jointly put pressure. It doesn’t necessarily have to be a controlling acquisition. We just need them to accept the controlling share and cooperate with us.”

“Well, this is possible.” Su Yuanshan nodded, and then sighed: “In the past, we have always used a gentle image to cooperate with others, making it seem as if Yuan Xin was taken advantage of…”

Wan Yongliang coughed lightly.

Su Yuanshan glanced at him sideways: “Aren’t we gentle?”

Wan Yongliang laughed: “Gentle, gentle.”

Su Yuanshan couldn’t help but laugh.

Yuanxin is indeed cautious in some areas, but in some places, in some areas… it is still quite bold. For example, in HK, Yuanxin used an extremely tough attitude as a dragon crossing the river and cooperated with the Hong Kong government to quickly and messily take down ATV, Cyberport, and HK Telecom…

At that time, the big guys in HK-related fields were trembling, fearing that a giant like Yuanxin would just run over and turn HK into their own back garden without moral ethics.

Fortunately, Yuanxindian has not expanded its business territory in Hong Kong so far – especially it has not affected the basic industries of local enterprises in Hong Kong, such as real estate, ocean trading, etc.

In China, Yuanxin is more responsible for being the leader and pulling up the industry, but if you want to say gentleness… that’s not even possible – last year’s dairy incident, Yuanxin directly entered the market with 20 billion in cash, and was stunned. It lifted up the reputation of domestically produced milk powder, which had hit rock bottom, and at the same time became the leader in the domestic dairy industry within a year.

Now Anxin Dairy is grabbing milk sources and markets everywhere, completely denying other companies a way to survive – it is said that some companies have complained to the top, but the answer they received is said to be only two words – deserve it .

Su Yuanshan now says that Yuan Xin was too gentle in the past, which is indeed a bit unconvincing.

“Yes, you can talk about the program with Third Brother. There are many IT industry practitioners there in Cyberport and the provincial capital, and there are also international students from Third Brother in the Department of Electrical Engineering. You can check carefully. In addition, ivideo We also need to pay attention to ensuring adequate flow…you know what I mean.”

Wan Yongliang nodded with a smile: “In fact, there is no need to deliberately tilt the traffic. The videos introducing the domestic situation are naturally attractive. This can be considered a follow-up impact of the Olympics.”

“Yes, but the impact of the Olympics cannot last for a long time. I estimate that it will be enough to last until the end of this year, so we still need to promote more, support some video creators, and provide enough online traffic for TV programs.”

Su Yuanshan paused and said with a smile: “You know this better than me when it comes to this.”

“How is it possible… how can it be compared to Mr. Shan…”

The two were chatting about the program in the office and how to maximize the use of the excellent artist training experience of the two countries and the domestic experience in Internet communication to complete the integration of entertainment in East Asia. Not long after, the office door was knocked open anxiously.

Chen Fang, the president of Ivideo, strode towards Su Yuanshan with a document in his hand.

…

“Old Chen.” Su Yuanshan waved, smiling and looking at this heroic reporter who used to be skinny and thin, now a middle-aged CEO with a big belly: “Sit down quickly.”

“Well, Mr. Shan, Mr. Wan.” Chen Fang was obviously a regular visitor here, so he was not polite and sat down directly on the sofa next to him.

Upon seeing this, Wan Yongliang poured him a cup of tea and handed it to him. At the same time, he looked at the documents Chen Fanggang put on the coffee table.

“In the past month, according to Mr. Wan’s instructions, we have conducted a thorough statistics and analysis of all video data on the entire platform.” Chen Gang divided the file into two and handed them to Su Yuanshan and Wan Yongliang respectively. His eyes were bright. : “According to statistics, we found a very interesting phenomenon.”

“What’s happening?” Su Yuanshan and Wan Yongliang asked at the same time.

“Different platforms have different preferences for the length and type of videos.” Chen Gang said with eyes: “Except for copyrighted videos such as TV series and movies, among self-created videos, PC users prefer longer videos, while mobile phone users prefer longer videos. Users prefer shorter but more interesting videos.”

Su Yuanshan’s eyes immediately lit up: “Well, keep talking!”

“Some of these interesting videos are hilarious entertainment videos. For example, a 20-second video dubbing two dogs fighting has received hundreds of thousands of views, and has also set off a trend of dubbing in various languages. Yes. Some are wonderful clips from the Olympic Games, as well as funny phenomena in daily life…”

“The result of our analysis is that compared to PC users, they will be more inclined to obtain useful information. Then mobile phone users may choose to prefer pure entertainment, that is, to pass the time. However, limited by the current Due to bandwidth and traffic costs, long videos are obviously not a good choice… Then short videos that are relatively short but can fully express the information have become their first choice.”

Su Yuanshan exhaled slowly.

As expected of a journalist with a major in journalism and communication… If nothing else, this analysis is definitely spot on.

Of course, just as he “promoted” Wan Yongliang before, ivideo was founded by Chen Fang, and he was not from an IT background – so he spent most of his time thinking about the industry.

For example, in the mobile live broadcast, after Wan Yongliang received Su Yuanshan’s advice, he ran to “instruct” Chen Fang, and then Chen Fang immediately woke up.

Facts have proved that mobile live broadcast is feasible.

Now, it is not surprising that Chen Fang came up with the special preference phenomenon of short videos in his in-depth analysis of the video field.

“Then what are you going to do?” Su Yuanshan nodded with a smile and continued to look at Chen Fang.

“My current idea is to make segmented recommendations based on preferences for different platforms and groups of people, and change the previous algorithm.” Chen Fang pursed his lips and said: “However, there are also more radical voices in the project team, saying that we might as well learn from WeChat. , specially develop a client for mobile phones…”

“Why not?” Su Yuanshan immediately raised his voice.

“Huh?” Chen Fang was a little confused by Su Yuanshan’s rhetorical question.

On the contrary, Wan Yongliang, who was silently looking down at the statistics, raised his head: “What Mr. Shan means is that we just follow Wechat’s example? Continue to segment demand?”

“Yes!” Su Yuanshan patted the document on his lap: “How old is the Internet now? Fifteen years… To put it bluntly, the traditional PC-based Internet industry has come to an end – currently Not to mention ivideo, even the first portal website like Newbook is working hard to develop horizontally, engaging in Internet games, mobile APP portals, and mobile Internet applications…”

“Although it seems that the traditional Internet has gradually become normalized in the few years after the bubble burst, and everyone has begun to accept Internet life, but with the traditional Internet, are there any big and eye-catching innovations? No, Even the subdivisions have been completed within the past few years.”

“So, the next Internet track is the mobile Internet track, which is based on mobile phones and 4G – you have already seen the high speed of 4G. In the next few years, 4G networks will definitely become popular and quickly sweep the world – even if It cannot sweep the world, but it can also sweep the country.”

“You just mentioned that WeChat’s model is limited to mobile phones, so let’s take it as an example. Now WeChat has more than 100 million global users, and it is spreading rapidly at a viral rate – in just half a year, it has followed the trend. How many similar social software are there for strangers? These social software are all based on mobile phone platforms, but capital is investing in them like crazy. The share price of Internet Center has almost doubled in the past six months. In addition to economic factors, isn’t it? Is it because of WeChat’s success?”

“So, why not learn from WeChat?” Su Yuanshan looked at Chen Fang with burning eyes: “In my opinion, this is an innovation and segmentation in the field of self-made videos, and it belongs to the new market!”

After listening to Su Yuanshan’s general explanation, even if Chen Fang didn’t know Su Yuanshan well, he still knew Mr. Shan’s opinions – not to mention Wan Yongliang, who knew Su Yuanshan’s character well, but whenever Mr. Shan began to “learn lessons” patiently , which means that he is indeed optimistic about this project.

So the two looked at each other and nodded at the same time.

“We will immediately start a project and launch an independent client that is different from ivideo.”

“Yes.” Su Yuanshan chuckled, picked up the tea cup and took a sip, feeling very relieved.

As the economy grows faster and faster, the emergence of entertainment similar to short videos is inevitable in the future – it may not appear in the form of short videos, but it will definitely be able to quickly meet user needs.

“Segmenting the population and users is extremely important. In larger areas, it can be satisfied through different applications, but further down… you need to use the analysis of big data for further segmentation. Well… like this Tell me, do you know that AL is poaching algorithm engineers all over the world recently?” Su Yuanshan looked at the two of them with a smile.

They both shook their heads.

“They are poaching algorithm engineers and big data processing and analysis engineers. Their main purpose is to make accurate recommendations – allowing users to see the products they like at first glance, which is far more efficient than letting users actively search for what products they want to buy. efficient.”

“Whether it’s Taobao or ivideo, in my opinion, they all provide customer service. Then they also need accurate recommendations to increase users’ stickiness, and then implement customized services based on users’ habits and preferences. Accurate advertising push to users.”

As Su Yuanshan said, he stretched out his palms about ten centimeters apart: “The left hand is the Internet product, and the right hand is the product that users need. Big data analysis and accurate recommendations are the magic weapon to combine them. Only in this way can we achieve both content and content.” to satisfy users and at the same time create the highest value advertising.”

*

*

Two days later, Su Yuanshan returned to the SAR from HK, and then returned to the provincial capital from the SAR.

In the past two days, he had a long discussion with Wan Yongliang, An Siying, Yang Yingying and others. In the end, everyone agreed that the entertainment industry on both sides of Ni Bang should not be too used to it.

Now, Yuanxin Entertainment Cluster has three advantages.

The first is the relationship between Dingxin and ATV and Sony Pictures, as well as the strength of controlling Netflix, the world’s largest Internet film and television platform.

In the past few years, Dingxin and ATV have released and launched quite a few works that have achieved both word-of-mouth and box office success, and Dingxin is even known as the ladder for domestic artists to Hollywood – the scope of this domestic artist can be expanded at any time to Asia and even the world.

Secondly, there is the domestic market.

Because of the good relations between the three parties, there are basically no additional thresholds set for film and television dramas from Ni Bang and Ni Bang in China. As a result, in the past few years, especially in the past five years, domestic animations and excellent TV dramas have all been dominated by Ni Bang. A large number of phenomenal film and television works such as Dae Jang Geum have emerged.

The effects of this cultural “invasion” are immediate.

In the past few years, including now, countless celebrities from the two countries have come to the mainland, and the phenomenon of Kazakhstan, Korea, and Japan exists at the same time.

Finally, Yuanxin naturally has the right to speak on the Internet.

In particular, experience on Internet media, and the right to speak.

If the entertainment companies in both countries can realize these three points, then they will obviously understand that Yuanxin’s application to enter the game this time is, in a sense, not the will of capital or the will to make money.

It is about the will to control domestic trends.

If they want to resist…

Of course, things won’t get too serious.

After all, the most fundamental purpose of Yuanxin is not to dominate, but to win-win cooperation.

…

“Sister Xiaohui, Lao Cui will leave it to you.”

In the office, Su Yuanshan looked at Zhou Xiaohui with a smile: “I remember that Samsung is quite powerful in the entertainment industry in Bangkok, right?”

“I don’t pay much attention to this… But over there, in all emerging industries, several chaebol families are rushing into it, for fear of falling behind.” Zhou Xiaohui shrugged and said with a smile: “Don’t worry, I still have some problems in Seoul. Influential.”

“Hahahaha! Well, I’ll wait for your good news.” At the end, Su Yuanshan replied meaningfully: “Well… Seoul…”

“What happened to Seoul?”

Su Yuanshan smiled slightly: “It’s nothing.”

——In his memory, Seoul should have been renamed Seoul by this time.

Of course, the “Han” here in Seoul is not the “big Han” Han, but the Han from the “Han River” over there in Bangguo… But it is rumored that it is because of this… that the name of Bangguo was changed.

How to put it…Seoul is the transliteration of the capital city. You can’t say that there is something wrong with it, nor can you say that it can’t be changed.

But it always feels a little weird.

It’s like if London is not called London, it is renamed Capital, or it’s stuck.

But it hasn’t changed now…

It means that they are indeed not “that” sensitive.