Middle age: leisurely life in the entertainment industry - Chapter 538

c538 Mercedes Benz Advertising

Yu Dongqing is going to shoot a commercial!

This was both a surprise and a surprise to Yang Liu.

After entering the entertainment industry, Yu Dongqing has never filmed a commercial!

It’s not that no one comes to him, but every year businesses and big brands come to him for endorsements, but he politely refuses.

Yang Liu felt sorry to think that such good resources were wasted.

But having worked with Yu Dongqing for almost ten years, she had already figured out Yu Dongqing’s temper. He didn’t like overexposure and wanted to live an ordinary life.

But can it be done?

You can just write a song and it will dominate several major music charts in China, Hong Kong and Taiwan, and it will be on the hot search list if there is any trouble.

A few days ago, I secretly went to Hangzhou West Lake to attend a music festival and was discovered by fans, which almost caused a riot. This little incident was even reported online.

You said you can keep a low profile?

Of course, as a subordinate, Yang Liu would not dare to say these words of complaint. She immediately stepped into the role of an agent: “Teacher Yu, during the Spring Festival this year, Mercedes-Benz approached the studio and asked you to advertise their latest model, but After being declined, I am now calling to see if they have found a suitable spokesperson.”

“Okay, you ask.”

In the office of the president of Mercedes-Benz on the eighth floor of the Daimler Building in BJ Wangjing Street, a middle-aged man sat behind a large boss chair, looking at the scenery outside the window with deep thoughts.

As the president and CEO of Mercedes-Benz (China) Auto Sales Co., Ltd., Fang Enbo is worried about one thing, that is, the new generation of Mercedes-Benz S-Class is about to be launched in China, but it has not yet found a suitable spokesperson.

Of course, a large company like this attaches great importance to brand endorsement work, and will never make the mistake of launching a new car immediately without launching the latest advertisement.

The advertisement has been shot, but it cannot be released!

It’s because I received news not long ago that a German-Italian actor who had already signed a contract was reported by the Chaoyang people for soliciting prostitution!

The image suddenly collapsed.

All works have been removed from the shelves.

The brands he endorsed have issued statements to terminate their contracts, resulting in losses of hundreds of millions.

Fang Enbo was very lucky that not long after signing the contract with the star, the advertisement was not launched, so he escaped a disaster.

However, the spokesperson was nowhere to be found!

This matter is imminent. Should we apply to the headquarters to postpone the domestic listing?

Is the embarrassment still a trivial matter? Is my position as president and CEO still stable? I don’t know how many people are eyeing this.

Why.

Even though there are so many celebrities in China, it is not easy to find the right spokesperson.

The S-Class series is high-end among Mercedes-Benz, and the temperament of the spokesperson must be noble. Should it be endorsed by those who speak hip-hop?

Definitely not.

What’s even scarier is:

These so-called traffic stars are prone to thunderstorms.

Drug abuse, prostitution, and tax evasion are really hard to guard against.

It turned out that someone recommended Yu Dongqing, a domestic star to Fang Enbo, who is also a musician, singer, director, actor and other multiple identities.

As a middle-aged man, his handsomeness and temperament are very consistent with the elegance and grandeur displayed by the S-series Mercedes-Benz.

More importantly, I have never heard anything negative about him!

This is a truly high-quality male star.

But they refused, including all advertisements.

This made Fang Enbo very sorry.

At this moment, the office door was knocked open, and a white-collar beauty walked in, who was his secretary.

“Mr. Fang, the Advertising Planning and Promotion Department just called and said that Yu Dongqing’s agent Yang Liu personally called and asked if we have decided on an S-Class Mercedes-Benz spokesperson. Mr. Yu Dongqing is willing to communicate with us on this matter.”

Ah.

Has this guy figured it out? !

Of course, I was excited inside, but acted very calmly in front of my subordinates.

“Mr. Yu, are you willing to talk? Well, you can make arrangements.”

“Mr. Fang, do you want to participate in the negotiations in person?” The secretary was a little surprised.

“Yes.”

As usual, the vice president can come forward in such matters, and then report to him for a decision.

But he couldn’t wait.

The most important thing is to settle this matter as soon as possible so that the new car can be launched as scheduled.

“OK!” The secretary quickly took out a piece of information from the folder: “Mr. Fang, according to your schedule, we have half a day in the afternoon the day after tomorrow.”

“Then it will be the afternoon of tomorrow!”

“What? You want to go back to Yanjing to shoot an advertisement?” Li Wan rushed to Shanghai from Yanjing. When he saw Yu Dongqing, he heard the news from him.

“Well, let’s negotiate first. If it’s suitable, I will represent you.”

“Have you finally figured it out? In fact, you should have shot commercials a long time ago. It is a waste to put such good resources aside!”

“Hey, I can’t help it. I’m short of money.” Yu Dongqing smiled and said, “I’ll go back quickly.”

Yu Dongqing personally participated in the negotiation, and the two parties negotiated in a friendly atmosphere. One was anxious to find a spokesperson, and the other was anxious to make money, so both parties quickly signed an endorsement contract.

The contract is very long and covers all aspects, but the most important two points are:

Yu Dongqing endorses the Mercedes-Benz S series sold in China for two years. After the contract expires, both parties can continue to negotiate whether to renew the contract.

Every year, Mercedes-Benz gives Yu Dongqing 15 million yuan in endorsement fees, totaling 30 million yuan.

But in the end, Yu Dongqing made a request.

“Mr. Fang, can you pay me two years of endorsement fees in one lump sum?”

“Director Yu, isn’t this a bit against the rules?” Fang Enbo said lightly.

“I know.” Yu Dongqing replied: “So, I can lower the 30 million endorsement fee appropriately.”

“Oh? It seems that Director Yu is in urgent need of money. I wonder if you can tell me the reason?” Fang Enbo was a little curious.

Yu Dongqing didn’t hide anything; “Mr. Fang, I think you also know that I am filming a movie recently, and the cost is somewhat over budget, so I need funds.”

“According to Director Yu, if you were not short of money, you wouldn’t take the initiative to seek endorsements?” Fang Enbo said, half joking and half serious.

Yu Dongqing smiled and said nothing.

really.

This guy is so proud.

“Okay, I also support Director Yu’s career.” Fang Enbo agreed.

After negotiation, the two parties finally determined that the two-year endorsement fee would be 28 million yuan, which must be paid to the studio within half a month after the contract is officially signed.

“We enjoy cooperation.” Fang Enbo extended his right hand.

“A pleasure to work with.”

After the contract is signed, the next step is to shoot the video advertisement.

Mercedes-Benz was also willing to spend money and hired top photographers from Europe to take photos at high prices.

But this is very simple and easy for Yu Dongqing. Whether in the studio or galloping in the wild, Yu Dongqing, wearing a gray casual suit, can do it easily.

handsome!

Really handsome!

During the filming process, Yang Liu accompanied him throughout the whole process.

Seeing Yu Dongqing’s calm and graceful appearance, I couldn’t help but sigh.

No wonder some people say that men become more attractive as they get older. I have known him for ten years, but I feel that he is more attractive now than when he was young.

The handsome uncle kills all the young meat in an instant.

Especially with this latest S450L 4MATIC, it is simply a model of successful people.

After taking pictures and filming, post-production has nothing to do with Yu Dongqing.

“Yangliu, find another brand to endorse.”

“Still looking for it?”

“How can one be enough? We are still short of nearly 30 million.” Yu Dongqing laughed.

Thanks to Ying Shui’s long companion, book friend 20220306170405755, and Mumu Sanshou 1 for their monthly votes.