Middle age: leisurely life in the entertainment industry - Chapter 568

c568 product placement

This time, Yu Dongqing did not just say one sentence on Weibo, but briefly introduced the outline of the TV series he was about to film called “Late Night Diner”.

“This is a movie set in a popular barbecue restaurant and tells the story of ordinary people.”

“The smoke and fire in the world is the most soothing to mortal hearts.”

With just a few words, it became a hot search topic again.

Yu Dongqing has been quiet for a year, not filming the sequel to “The Wandering Earth” or so-called literary films, but actually filming a TV series!

And it’s a very different kind of TV series.

Is it like CCTV, filming those bitter love scenes between mother-in-law and daughter-in-law? Theory drama?

Some netizens are very skeptical, but even more welcoming and looking forward to it.

I’m used to seeing immortal heroes in ancient costumes on the screen, as well as urban idiots and resentful women who only know love and love all day long in brightly dressed clothes. How about a different taste?

Yu Dongqing didn’t pay much attention to the reaction on the Internet, but entered the intense preparation stage.

The first thing is to choose the right role, but this is not difficult for Yu Dongqing.

Liu Yi, Ye Xiaomin, Cao Helin, Feng Jingyu and Shu Wenrong of Xiangjiang heard that the show needed a Xiangjiang tourist who spoke Hong Kong-style Mandarin and called to say they were willing to make a guest appearance.

“Wen Hui, this TV series I’m filming is a low-cost TV series. I’m afraid I can’t afford your high salary.” He said half-jokingly and half-seriously on the phone.

“Haha, Director Yu.” Shu Wenrong said in his Cantonese Mandarin: “What salary do you want? I am very happy to work with you on the film.”

Shu Wenrong started the show, and Huang Jiahui and Liang Xiyan also wanted to make guest appearances. Even Wu Jingqi, who had joined a wealthy family and was semi-retired in the music world, actually called.

Of course she doesn’t want to play a role, but wants to sing an episode in a TV series or something.

“Brother Yu, it’s been a long time since I sang a song you wrote.”

Finally Yu Dongqing agreed.

Although Wu Jingqi seems to be retiring from the music scene, after she revealed on her Weibo and Twitter that she would sing an episode of the “Late Night Diner” TV series filmed in the Mainland, it immediately attracted the attention of netizens, and her fans were even more excited. She suddenly became Big news for Hong Kong and mainland music circles.

The actors were quickly found, and the scripts have been distributed to each of them. The next step is to prepare the crew and choose a suitable shooting location.

This time, Yu Dongqing decided not to choose any film and television base or studio and directly conduct real shooting. Li Wan arranged for the crew to search separately.

Finally, he found a suitable location near an urban village called Fossil Camp in Chaoyang. There happened to be a barbecue restaurant that was ready to be transferred, so the crew simply brought him over.

Yu Dongqing and Li Wan drove to this place personally.

“This place is good.” Yu Dongqing was very satisfied.

Standing at the intersection, you are surrounded by low bungalows and spider web-like wires. It is a typical urban village, but you can look up and see skyscrapers not far away!

Only less than one kilometer from the CBD! It has been repeatedly reported by the media as the “urban village” behind the prosperity.

Yu Dongqing went into the barbecue shop again and saw that it was fully equipped with tables, chairs and stoves. It was ready to use and there was no need to buy new props.

Everything is being prepared in full swing, and of course there is an important task – advertising sponsorship.

In recent years, with the ban on advertising in TV dramas, product placement in TV dramas has become a high-quality choice for brands.

As long as you often watch TV series, you will definitely not be able to avoid all kinds of brand placements. They are widespread and fierce, and they never let go of any story.

Naturally, advertisers will not let go of Yu Dongqing’s “Late Night Diner”.

Since Yu Dongqing’s studio and Li Wan’s company revealed on their official website that they would be filming “Midnight Diner”

After that, I received calls from various brands, and some even came to visit me personally.

This is a gold mine.

Although the TV series produced are not popular costume fairy tales or urban romances, Yu Dongqing’s golden signature is there.

What’s more important is that this TV series, which is not long, actually has many big-name movie stars!

The huge fan base of movie stars alone makes brand owners salivate.

Early this morning, Yu Dongqing drove to Li Wan’s company specifically to discuss with him the placement of advertisements in TV series.

“Look. There are so many.”

In Li Wan’s office, he took out a lot of information from the drawer and handed it to Yu Dongqing.

Yu Dongqing looked at it and was shocked.

Damn it!

so much!

Food, clothing, housing and transportation are all provided, and there is even a new energy car sponsor!

Looking at Yu Dongqing’s surprised look, Li Wan explained: “Isn’t there a section in the play about white-collar love? She drives this car well.”

Yu Dongqing nodded.

“However, it is only a short exposure. I will not broadcast all brand sponsorships.” Yu Dongqing reminded.

“Don’t worry about this, I’ve explained it in advance.”

Yu Dongqing nodded after hearing this.

Nowadays, the advertising placement is really powerful, and every time the actor comes up with another line, it will make you laugh.

After careful selection, Yu Dongqing and Li Wan selected a condiment brand to endorse – this is very simple, just wear an apron with the brand name printed on it.

There is also a cooking oil store, a beer store, a beverage and mineral water store, plus the car that flashed past, there are five stores in total.

Not much sincerely.

Not to mention this time and space, it is far different from the original time and space where more than ten kinds of advertisements were implanted at every turn.

It turns out that Huang Lei’s “Late Night Diner” filmed in that time and space also had as many as 19 kinds of homes embedded in it!

Even kettles and garbage bags are not spared: Pepsi-Cola, Jiangxiaobai, Anjuke, Arowana Cooking Oil, and Miaojie frequently appear on the scene. The credits at the end also include Anheuser-Busch InBev, Missing, Joyoung, and Forever Bicycle.

After selecting the sponsoring brand, the rest is for Li Wan to negotiate the sponsorship fee with the advertising sponsors on behalf of the producer. Naturally, Yu Dongqing does not worry about this.

To be honest, the budget of this TV series is about 30 million, with an average of about 1.5 million per episode. Yu Dongqing can completely spend this amount of money to film it out of his own pocket.

But, if you can make some money, then make some money.

At this moment, Li Wan’s cell phone rang. He took the call and chatted for a few words, then hung up and said to Yu Dongqing.

“Dongqing, an internationally renowned instant noodle manufacturer is willing to sponsor at a high price, hoping that we can feature their pickled cabbage instant noodles in the drama.”

“No, absolutely not!” Yu Dongqing refused without even thinking.

Damn it!

Pickled cabbage instant noodles? !

Thinking of Yu Dongqing, the “Three Instant Noodle Sisters” in “Midnight Diner” in the original time and space, I feel sick.

peat.

Who goes to the store in the middle of the night to get instant noodles?

Doesn’t it taste delicious when you cook it at home? !

Seeing Yu Dongqing’s big reaction, Li Wan was a little confused.

“What the other party means is that as long as they make barbecue instant noodles in every episode and show off their brand, they can sponsor 10 million!”

Damn it, he is really rich.

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