Reborn Tokyo Golden Age - Chapter 547
c546 southward
Affected by the bubble impact, the neon real estate industry has gradually begun to show signs of weakness.
As those small and medium-sized enterprises lay off employees, many large companies have slowly entered this situation.
For example, electronic appliances, semiconductors and even the automobile industry have all entered a period of depression.
Nissan, which originally occupied the second largest market for neon cars, has been having a hard time recently.
The 901 movement launched a few years ago ended in vain due to tight funding.
Nissan is even preparing to lay off the entire 901 Sports Research Laboratory because it cannot afford too many researchers.
After learning the news, Subaru packed up and bought Nissan’s research team without blinking an eye.
Because Nissan has held shares in Subaru before, the two have cooperated very early.
Nissan’s technical team came to Subaru and could quickly adapt to the latter’s development rhythm.
As a mid-to-high-end Subaru, Neon’s domestic business has declined due to the bubble.
But it turns out that the rich have a strong desire to consume in any era, even the so-called Great Depression.
And in overseas markets, Subaru’s business is also growing year by year.
So in summary, the bubble not only did not affect Subaru’s development, it even made it stronger.
As early as the year before last, Subaru had lost its shares, and Fuji Heavy Industries had suffered a loss of nearly 100 billion.
Last year’s profit was more than 70 billion yen, and this year it is expected to touch the tail of 100 billion yen.
Baichuan Holdings’ previous investment in it is now slowly being recovered, and it is expected that all the original investment will be fully recovered in another five years.
After more than three years of operation and absorption, Shirakawa Holdings has also completed its absolute control of Subaru.
After all the investment is recovered, it will be equivalent to Subaru’s current net profit.
Of course, in order to complete the control of Subaru, Shirakawa Holdings later invested more than 200 billion yen.
Isn’t it incredible to think about it? In order to acquire 30% of Subaru’s shares, Shirakawa Kaede spent more than 900 billion yen.
But now it is still equivalent to the shares, but it only costs less than one-third of the price of the first time.
In fact, there is nothing surprising. The first time was during the peak period of the bubble, and the market value of all neon companies generally expanded greatly.
Take NTT, for example. At its peak, its market capitalization was 25 trillion yen, making it the No. 1 neon company in one fell swoop.
What is the concept of 25 trillion?
At about the same time in North America, the combined market value of AT&T, IBM, Exxon, General Electric, and General Motors was even greater.
This is the stock market during the neon bubble, which is unimaginable to future generations.
So spending more than 9 billion US dollars to buy one-third of Subaru’s shares was not an outrageous thing at that time.
Although Subaru’s current market value is only more than 2 trillion yen, Shirakawa Kaede does not feel that he has suffered a loss.
Investment looks at returns and future prospects.
Judging from Subaru’s current situation, it will be a matter of time before it recovers its investment, and it will continue to create wealth in the future.
At the same time, it also allows Baichuan Holdings’ assets to be allocated more reasonably, and its political influence also has an invisible bonus.
Besides, when the bubble subsides, Subaru’s market value will return to normal levels.
Now affected by the Great Recession, its market value is also much undervalued.
Shirakawa Electric Co., Ltd. also encountered the same problem. At its peak, the market value once exceeded 10 trillion.
Now, less than 60% is left.
This is the case for Sony, Panasonic, etc. No one can be immune to the situation.
Haven’t you seen that even Nissan has started to lay off employees and is preparing to start targeted financing?
Looking at the fat piece of Nissan, Shirakawa Holdings is a little ready to make a move.
However, due to legal restrictions, Shirakawa Holdings can no longer control Nissan after having Subaru.
But receiving more than ten percent of the shares is not bad as an investment.
But this is all for the future. Neon’s economic turmoil and industrial consolidation will continue until at least the millennium.
During this long period of time, Baichuan Holdings has plenty of time to plan.
Right now, just eat some ready-made meat and recruit professionals from major companies.
Tsk, other companies are laying off employees, but Shirakawa Holdings is hiring. This can be regarded as a great spectacle during the Great Depression.
“Dosang, don’t you want me anymore?”
“No way, dad just hopes that you can find your own way in the future.”
Bai Chuanfeng pulled Hengjiu to him and carefully wiped the tears from his eyes.
“You have the blood of the Shirakawa family in your body, and this will never change.”
“But why do you want me to change my surname to Tozawa? My name is Shirakawa Yokohisa, not Tozawa Yokohisa.”
At a young age, Hengjiu didn’t understand why his father wanted him to change his surname.
Without Bai Chuan’s surname, will his father still love him, and will his mother still want him?
In confusion and fear, Hengjiu’s tears flowed down.
Seeing Hengjiu’s tearful appearance, Bai Chuanfeng comforted him warmly.
“Hengjiu, mom and dad have always loved you and hope that you can become an upright man.
Do you still remember what you once said, what do you admire most about your father? ”
“Be a great man like dad and let everyone know your name.”
The aggrieved Hengjiu, although his eyes were blurred by tears, did not forget his biggest “dream”.
“Okay, remember what you said.” Bai Chuanfeng patted the little guy on the shoulder happily.
“But changing your surname is only the first step. In the future, you will have to take the University of Tokyo exams and be someone who lets everyone know your name.”
“But… Wuwuwu~” Hengjiu still didn’t understand what the connection was.
Feeling sad, he simply threw himself into Matsusaka Keiko’s arms and cried non-stop.
That pitiful look made Matsusaka Keiko’s eyes wet.
Seeing the sad look of the mother and son, Bai Chuanfeng sighed unconsciously.
But for the future of the family, perhaps this is the best arrangement.
With so many children, it is absolutely impossible to separate the family.
But for them, Baichuan Kaede didn’t want to imprison everyone within Baichuan Holdings.
The closed environment will make them become greenhouse flowers, and Baichuan Holdings will decay in a few generations.
Therefore, try to expose your capable and talented children to outsiders and provide them with the necessary support. Maybe they will shine differently.
Hengjiu’s personality has been much more stable than Qingkong’s since he was a child. Business may not be suitable for him, but that’s not necessarily the case in other aspects.
Dongda Akamon Clan is the development place chosen by Shirakawa Kaede for him. At this time, adding a layer of Chinese cloak will make many things easier to handle.
He didn’t want his child to change his surname either, but that was what Neon paid attention to.
The more closed the upper class is, the more traditional it is and difficult to intervene, so he also needs to abide by the necessary rules.
After being comforted for a while, Hengjiu obediently went back to the room to rest.
Watching that little figure go away, Matsusaka Keiko wanted to wipe away tears again.
“Okay, it’s just a change of name, it’s not like leaving him.”
Shirakawa Kaede didn’t say anything, but Matsuzaka Keiko couldn’t hold back her tears as soon as he spoke.
“Eh?” Bai Chuanfeng was puzzled and could only hold her in his arms.
“Although Hengjiu is still with us, I just feel sad~”
Bai Chuanfeng patted her back. He knew that she was a little aggrieved.
“That’s all, it’s not like there’s no other way.”
“Hey” Matsuzaka Keiko raised her head and looked at him with tearful eyes.
“How about another one?” Bai Chuanfeng asked tentatively.
“Pa” Matsusaka Keiko slapped him on the arm, “You are really too much~”
“Hai~Hai~” Bai Chuanfeng turned off the light and started working.
For the sake of his own descendants, Bai Chuanfeng also took great pains.
Tanaka Yuko’s family will probably be mainly Yingqing, Matsusaka Keiko’s children will go to Tokyo University, and Xiao Huya’s children will go to Meiji.
You see, the rain and dew are all wet, and Bai Chuanfeng holds the bowl firmly.
In the future, when they grow up, these are all connections.
At that time, if they have ideas and Baichuan Feng provides some help, the Baichuan family will blossom and grow stronger.
In the next few decades, Neon will be deeply involved in the local area and play its role from all walks of life.
At that time, the Baichuan family will surely be able to complete a deep bond with Neon, and it may not be impossible to say that they will live together with the country.
But when it comes to his children, Bai Chuanfeng’s mind drifts further south unconsciously.
In September 1994, Shirakawa Kaede flew to Kyushu on a private plane.
Accompanying him was Fujitsu’s Moriyoshi Matsuka. The business they were doing on this trip was probably also a little private.
With the advent of the Great Recession, there were also continued semiconductor sanctions against Neon by the United States.
This semiconductor battle, which lasted for nearly 8 years, has slowly come to an end.
The result is self-evident. Just look at the sad look on Mazuka Moichi next to you. Neon was completely defeated.
Of course, the United States may not necessarily win, as Neon’s share of the semiconductor market has dropped significantly.
These spit-out markets did not return to their embrace as American capitalists thought.
Cheaper stick products have suddenly emerged.
Although their products are not as reliable as Neon, they are cheaper.
To be honest, it is completely unnecessary for Shirakawa Kaede to use a chip for twenty or thirty years.
Electronic products are updated so quickly. I don’t know how many generations they have been through in this time.
In order to pursue reliability and quality, excessive manufacturing costs are invested, which is obviously not suitable for the semiconductor industry.
Bangzi is very smart, but if its own technical strength is not up to par, then I will produce chips with a lifespan of 5 to 10 years.
I know this myself, but my price is only one-third of yours. What are you going to do with me?
Capital pursues profits and faces cheaper stick chips. Everyone abandoned the neon chips without hesitation, as the quality was more reliable and the price was more expensive.
The design life of their products is less than 30 years, so buying Neon chips is a waste.
This has resulted in the current situation, with Neon’s semiconductor companies losing ground.
Now Fujitsu has to abolish its wafer fab in Kyushu.
The economy was already in a slump, and more than half of the overseas market was lost.
Now Neon’s semiconductor manufacturers are drastically reducing their R&D investment in semiconductor technology.
The scene where Shirakawa Kaede once talked with the Ministry of International Trade and Industry about the declining enthusiasm for investment in the industry is finally happening in Neon.
He knew that the only way waiting for Neon Semiconductor manufacturers in the future was defeat, and even now they were actually at the end of the road.
As Neon’s main semiconductor production base, Jiuzhou accounts for 40% of all Neon’s wafer processing plants.
This time Fujitsu approached Shirakawa Kaede with the intention of selling a wafer fab in Kyushu to SIC.
They are no longer able to support the huge expenditure on equipment investment. After all, the investment of nearly 1 billion US dollars for each generation of process replacement is too expensive.
Looking at the land below where the sea and mountains complement each other, Bai Chuanfeng also sighed inexplicably.
Kyushu, we finally meet.