The Industrial Giant Reborn - Chapter 599

c591 The first KFC opens

The name of Qingdao Beer will be known to future generations, even those who don’t drink much. It is one of the most famous beer brands in the country.

If you can really invest, it will indeed be a good investment. However, the alcohol industry is not within your business territory, so at best, it is a purely economic investment.

“Okay, I will arrange for people from Hong Kong to come over to check the situation of these companies. If there are any suitable ones, we can negotiate for cooperation.” Chen Zhiwen thought for a while and said.

When you don’t know anything, it would be a bit abnormal if you suddenly named Qingdao Beer and wanted to invest in it. Therefore, you can just arrange for someone to come and check. After a while, you can invest in any company.

“Okay, our Qingdao City very much welcomes Mr. Chen’s investment.” Director Zhao said with a smile.

This time, Qingdao City has brought out many high-quality companies in order to let Chen Zhiwen invest here. As long as a few more investments can be made, Qingdao City will have the confidence to grab Hong Kong’s capital. After all, even Chen Zhiwen has Coming here definitely shows that the investment environment in Qingdao is good!

The relevant leaders of Qingdao City naturally know that a normal investment will not be realized so quickly, and even the intention usually takes a while. Chen Zhiwen can agree to send someone, which is a very good sign. If in this case, it is still If an agreement cannot be reached, then there is really nothing we can do. After all, it is impossible to replicate the situation of Haier Electric.

As for competing with Yanjing, Shanghai, and Shenhai City for those large factories, or large-scale infrastructure projects like highways, they did not mention it, because they also knew that the possibility was unlikely. Not to mention other things, it was the number of local highly educated talents. It is also far inferior to big cities or deep seas with unique policies from the central government. Ordinary small factories are fine, but large-scale ones are simply unrealistic. Rather than struggling with large-scale projects that are almost impossible to succeed, it is better to use existing parts. Advantages, to reach a cooperative relationship, as long as the relationship is good, if the economy gets better in the future, then at least the probability of getting investment will become greater.

After staying in Qingdao City for 3 days, Chen Zhiwen returned to Yanjing City again. Being able to invest in Haier and reach a cooperative relationship was even more meaningful than the Shanghai-Hangzhou-Ningbo Expressway. In 1985, it was the future of many domestic projects. In the first year of the establishment of well-known enterprises, Haier was the most successful among them. However, Chen Zhiwen did not visit the others specifically. The first was because of his identity. He always went to these small businesses to invest, which was a bit strange. The second was that this kind of There is no rush at all. The same goes for investing in these companies when they have developed to a certain level. Although the amount of investment will vary several times or even ten times, the absolute base is too low. It is also 10 billion in future income, and 1 million is spent now. Or 10 million investment, in fact, there is not much difference for big capital. This is why many large venture capital companies in the future Internet companies are not in a hurry to invest in angel rounds.

The morning after returning to Yanjing, Chen Zhiwen and his assistants and security personnel came to Qianmen Street, which has the largest flow of people in Yanjing City. This is a relatively famous commercial street in Yanjing City, where many local department stores are located. With the further development of the store, there are also many imported goods such as clothing and toys from overseas for sale here. Even many self-employed people with some capital or connections have come here to do business, which has caused the rent on this street to also increase. It started to rise sharply.

However, various overseas products or some weird gadgets may be very attractive to ordinary people, but not to Chen Zhiwen. He came here because the first KFC in the mainland is about to open. .

More than a month ago, Chen Zhiwen’s capital in the United States officially acquired KFC. In the nearly two to three months before that, there were only some details of the transaction that needed to be discussed. Even before the acquisition, KFC’s The CEO even came to Hong Kong specifically to meet his future boss.

Therefore, when the plan was about to fall into place, Chen Zhiwen also personally ordered that the mainland began to prepare for the introduction of KFC. Unlike in the original history, the first KFC was only in Yanjing. What Chen Zhiwen requested was naturally to fully bloom. This is not a five-star hotel. It requires large-scale investment. We directly arranged for preparations in more than a dozen cities at the same time. Except for Shenhai City, which has relatively free foreign investment, in other cities, Hutchison Whampoa is responsible for finding suitable locations and Convince the local government to allow such a foreign fried chicken chain to invest locally.

However, although the orders were issued at the same time, the efficiency of each place is naturally different, and He Huang’s connections in various places are also different. The strongest one is naturally Yanjing City, so this is the first place to start. Hutchison Whampoa directly stepped forward to buy a large store on Qianmen Street with foreign exchange, and then arranged for decoration workers to start work 24 hours a day. Finally, it was completed in two months. It happened that the acquisition in the United States had also been completed, so , and opened for business directly.

Although it cannot be said that Chen Zhiwen came to Yanjing for a “small shop”, since he was in Yanjing, he naturally came to have a look. In later generations, Chen Zhiwen also knew how popular KFC was in China and had heard about it. Historically, in 1987, when KFC opened in Yanjing City, it could be said that it was crowded with people. KFC, which was just an ordinary fast food restaurant overseas, actually turned into a luxury place in China. Even in the late 1980s and 1990s, In the early 1990s, holding a wedding in KFC was very respectable and proved financial strength.

When Chen Zhiwen and his party arrived in front of KFC, it was almost 11 o’clock. At this moment, there was really a huge crowd of people waiting outside the store. In Chen Zhiwen’s memory, it was also the time when there was a run on the Hong Kong bank. At that time, so many people appeared, and in Hong Kong’s food stores, this situation is like a dream. It is impossible for so many people to wait in such a long queue for a meal, even in Harbor City, which has the best business Restaurants are not as good as 30% of the prices here.

“Hello, Mr. Chen.” Several people wearing formal white shirts have been waiting at the door of KFC for a long time. They are senior executives of KFC’s mainland branch. After participating in the opening ribbon-cutting event in the morning, they have been waiting outside the door. Wait, because they know the boss is coming, but they don’t know when.

“Your name is Wang Dadong? Right?” Chen Zhiwen looked at the leader and asked. He had not focused on the company’s non-core senior staff, but before leaving Hong Kong, he still read some information about KFC CEO Sean’s preparations. The development plan of KFC Asia also focuses on the country, and now the person in charge of the mainland has been decided, and that is Wang Dadong.

This name is relatively unsophisticated, because he was originally from the mainland in the 1940s. He was born in Sichuan in his early years, and later went to Wanwan, and then went to the United States to study at university. Finally, he stayed in the United States to work at KFC. Because of his outstanding ability, he was Soon he became the person in charge of KFC in San Francisco. He was also the Chinese with the highest position in KFC.

In 1980, some people from TJ City in China visited the United States and came to San Francisco. Wang Dadong also took the opportunity to recommend his fried chicken, which was deeply loved by the Chinese representatives visiting the United States at that time. Therefore, he has been promoting KFC to enter China over the years. However, KFC’s top management is not confident about domestic income and feels it is too low. Secondly, it is restricted by the parent company and does not even have the funds to expand in the United States, let alone invest overseas. Thirdly, it is strictly controlled domestically. Foreign exchange control policy is actually one of the main reasons why many European and American companies are hesitant to invest in the mainland. However, the country lacks foreign exchange. Even if they know that this policy is not good, there is nothing they can do.

Later, Chen Zhiwen acquired KFC and discussed with CEO Sean the requirements for focusing on domestic investment. After Sean returned to the United States, he naturally thought of Wang Dadong, so after some communication, he was sent to the mainland to take on the responsibility for the entire mainland. The person in charge of the KFC branch also needs to continuously open stores in multiple cities.

Regarding the teams involved in the mainland, Chen Zhiwen also read a little bit of information, and Wang Dadong was also considered to be half a mainlander, so he remembered it.

“Yes, Mr. Chen.” Wang Dadong said, “I am Wang Dadong, and I am currently in charge of KFC in the Mainland.”

“Well, well, from the looks of it, the business here is very good.” Chen Zhiwen smiled and nodded. There was a sea of ​​people, which is what any hotel would like to see.

“Yes.” Wang Dadong said: “This is to be expected. Before we opened, we randomly selected people to try our fried chicken on Yanjing Street, and the results were very good. Many people like to eat and are willing to spend money to buy it. However, there are still too many people here today. We deliberately expanded the store area and the number of tables before, but we did not expect that today, there is still a shortage of so many.”

“It doesn’t matter. There are tens of millions of people in Yanjing. Your store, no matter how big it is, can’t satisfy these people.” Chen Zhiwen asked: “Since the business is so good, there are no plans to continue to expand in other parts of Yanjing City?”

“Mr. Chen, we do have this plan, but we still can’t do it in the short term.” Wang Dadong said: “This time when investing in the mainland, in addition to Shenzhen City where you can invest freely, the first batch will be in Yanjing and Shanghai. , Guangdong and other nearly 20 cities have opened stores together. This store in Yanjing is only the first one. Within the next three months, these cities across the country will open stores.

This has a big shortcoming for our management team, chefs and even professional service personnel. The people we use now have also been urgently trained in recent months. According to my requirements, they are actually not suitable for the job, but they are not suitable for the moment. There is no other way. In the future, we still need to train a lot of these people, and then use these people as the backbone to train other new people. At that time, it will be suitable to build new stores. If we continue to expand now, I am afraid it will cause management and There are quality issues, especially for chefs. Although KFC’s food has various ingredients prepared in advance, if you want to make it delicious, the chef still needs to have a certain degree of cooking ability. ”

“What you say makes sense. Then you can just operate normally and there won’t be any problems with funds.” Chen Zhiwen nodded and said.

Indeed, fast food restaurants like KFC expand very quickly, because each store is small and does not require much capital. Even in Europe and the United States, where housing prices are high, they can also use leasing or licensing models to expand, but it is only at such a fast speed. , will inevitably lead to a shortage of professionals. Although KFC is not a new company, it has already had a very complete talent reserve and training plan. However, in the mainland, all these are 0.

On the contrary, large investments such as five-star hotels consume a lot of money and have a long cycle, but it also means that there is enough time to cultivate relevant talents. Land’s Cultural Oriental Hotel is preparing to build five-star hotels on a large scale in China. In a star-rated hotel, staffing is not a problem.

“Thank you Chen Sheng for your support.” Wang Dadong said with a smile. After becoming the person in charge of the mainland, although the per capita economy here is a little worse, some people still have strong spending power, and in the past few years, the overall economy has also become stronger. It can be seen in many aspects that the better it comes, the taste of KFC is obviously very in line with the eating habits of people here, and with the strong support of the boss, KFC’s future is absolutely limitless.

Later, Wang Dadong took Chen Zhiwen around inside and outside the KFC. Finally, Chen Zhiwen sat on a table that had been prepared and ordered some chicken nuggets and French fries.

A portion of chicken nuggets is 2.5 yuan. This price can be said to be sky-high in terms of current prices. A pound of meat on the market is only a little more than one piece. This portion of fried chicken nuggets is not enough for an adult. , you can buy almost two kilograms of raw meat. It can only be said that in big cities in China, many people’s spending power is still very strong. They don’t care about “cost-effectiveness”, but only care about whether it is good or not.

“Where do these chickens come from?” Chen Zhiwen asked after taking a few bites.

“We collected them from many farmers’ homes in the countryside.” Wang Dadong replied.

“In the United States, they all breed their own fish on a large scale, right? Do you have any plans to do so in the Mainland?” Chen Zhiwen asked again.

“Not yet in a short time.” Wang Dadong said: “The cost of large-scale breeding is indeed low, but it also requires complete transportation. Currently, this requirement cannot be met in China, and it is not cost-effective to build a chicken farm just for one city. It is better to purchase directly in the countryside. In addition, many cities have agreed to let us invest in building stores in them, and the requirement is to purchase a lot of rural chicken, and doing so, at least in the short term, is cheaper.”

“It’s okay, it’s okay to help the farmers in the countryside.” Chen Zhiwen nodded and said. When a company enters a place, the greater the benefits it can bring to the local area, the greater the room for future growth.

When the domestic breeding industry was still a small-scale farmer model, if companies like KFC developed rapidly, they would definitely be able to help tens of thousands or even more farmers. However, after more than ten years, the national economy will further rise, and many people will no longer be able to do so. When it comes time to breed again, KFC’s scale will have reached a very high level. In addition, transportation and refrigeration transportation will have been greatly improved. By then, it will be possible to build large-scale breeding farms. It can be said to be a perfect match.

In the evening, the figures for the first day of opening came out: 380,000 yuan. This figure, based on the exchange rate, also directly broke KFC’s highest record.

PS: Historically, KFC had a turnover of 300,000 on the first day it opened! So 38 is not outrageous. In that era, there were still many rich people. In fact, it is the same now. Just look at car sales. (End of chapter)