The Industrial Giant Reborn - Chapter 643

c634 The Troubles and Opportunities of Piracy

Negotiations with the Shanghai Municipal Government on these large investments are all within the scope of professionals. Hong Kong has also sent several teams of lawyers and operations teams specializing in real estate operations.

These people have been eating this kind of food in Hong Kong. In the early years, in order to prepare for convenient and worry-free investment in the country after the 1990s, Hutchison Whampoa and Land also specially arranged for these people to come to the mainland to study, one on market conditions and the other on culture. Habits, as well as laws and regulations, etc., after several years, these people have become elites who are proficient in real estate, Hong Kong and mainland laws and markets.

Starting from this year, these people have begun to have their uses. Compared with them, not to mention Chen Zhiwen, even Zhou Jiayang and Dong Youwei are much more amateur.

However, whether you are the boss or the general manager, you do not need to know too many professional things. You only need to coordinate everything, take charge of various talents and departments, and allow each professional to do professional things within his plan and expectations. That’s it.

The next morning, Chen Zhiwen took the senior leaders of Hutchison Whampoa and Land to the city government and had a meeting with the senior leaders. This meeting was purely for everyone to have a breather and understand each other first, and to reach a verbal agreement on a large level. After that, professionals will enter the market.

How much area should be invested, what kind of buildings should be built where, how high and how large should each building be? How much to invest? How long will the construction last, whether it will be self-owned or sold, the ownership period of the building, etc. There are many issues involved, each of which will cost in hundreds of millions. Therefore, it will still take some time before the two parties can reach an agreement.

However, the issue of “ownership” that once troubled Chen Zhiwen the most is gone. Now, foreign investors can independently invest in commercial office buildings and shopping malls in Shanghai. This allows Chen Zhiwen to relax his sleeves and invest freely.

If such a large-scale building complex is built on the Huangpu River, the future income will be comparable to that of the International Trade Center in Yanjing City.

Moreover, this is only the first step to invest in Pudong. In the next few years, the Shanghai City will develop from the riverside inwards. Hutchison Whampoa and Land can join in, but at that time there will not be so many requirements. Just rent out some normal office buildings, just like Land in Hong Kong.

Not to mention, the Master Kong factory is still in Pudong today. Because of its high income and a lot of open space in other places, the government will not touch it recently. But as time goes by, Pudong is being developed at an exponential rate. If the factory grows, Master Kong’s factory will need to be relocated sooner or later. By then, the entire piece of land will become real estate.

Of course, the properties of land are different, and it will definitely cost a sum of money to convert industrial land into commercial land. However, the land price in Pudong in the 1990s was a drop in the bucket compared to later generations, and even compared to the construction costs above, it was a drop in the bucket. Far inferior.

After meeting with the leaders of Shanghai Municipality, the three parties set the most basic intention to cooperate, and then entered a long negotiation period.

Chen Zhiwen didn’t ask any more questions. After the preliminary results were obtained, someone would naturally report to him.

On July 10, Chen Zhiwen came to the Nanjing Road Pedestrian Street in Shanghai, which has become the most prosperous commercial area in Shanghai and even the entire Jiangnan. Viewed from above, the entire pedestrian street is full of various heads. On both sides of the pedestrian street, Some sell clothes and shoes, some sell gold jewelry and cosmetics, and most of them are various restaurants.

However, in the alleys extending inward on both sides of the pedestrian street, there are still a large number of individual vendors selling various things on the roadside.

Chen Zhiwen followed an alley and entered it. Although the main road was prosperous, it was only for ordinary people. For Chen Zhiwen, what kind of bustling street in the world has he not been to? However, small businesses in alleys like this may be relatively rare. Of course, he will not go into very remote places, otherwise it will be unsafe. The smallness here is relatively small. It is next to Nanjing Road Pedestrian Street, even if it is a little far away. , there will also be many people.

After a while, I saw many people going in and out of a smaller alley in the alley. When I got closer, there were stalls selling things, including clothes, shoes, handbags, and many more. Regarding electronic products, Chen Zhiwen even saw his own Midea game cards, which were of course pirated.

Although Midea’s games officially entered the domestic market a few years ago, the price is very expensive. It’s not that Chen Zhiwen wants to rip off the domestic people, but the price of this kind of small commodity can be inconsistent around the world, but there can be no difference. Too many, otherwise, the smuggling trend will cause heavy losses to the company. Therefore, in terms of games, in China, Midea only makes money from the top rich people, and the number is actually quite a lot. After all, tens of thousands more Cars priced at RMB 100 can sell hundreds of thousands of units a year, air conditioners priced at RMB 1,000 or more can be sold over a million units a year, and game cards priced at several hundred RMB can be sold even more.

However, the eternal problem that exists in the mainland is piracy. From the simplest games to the most complex operating systems, there are all kinds of piracy. Genuine products sell for thousands or tens of thousands, while piracy may only cost a few yuan, or even buy a computer for free. Come on, this is a market that has caused countless software companies to explode. Although the market potential is so huge, they can only watch the rise of various piracy and are helpless.

Regarding this situation, Chen Zhiwen had foreseen it more than ten years ago, when Midea was just making games and software. This was impossible to change in any case. How could it be possible to have the ability to compete with foreign exchange in the early stages of reform? Pay for this kind of thing? No one wants to make money from this, but even so, it does not mean that there are no opportunities. This market is still very big. If the training is in place, how many years later, when the awareness of genuineness becomes stronger and stronger, when Internet sales When it takes shape, it’s harvest time.

For example, Microsoft has never cared about domestic piracy by ordinary Chinese. But when everyone is using the Microsoft operating system and three-piece office suite, then every enterprise must also use it, and enterprises need to pay various In terms of cost, the profit model of similar design software and painting software is the same, focusing exclusively on enterprises, especially after the Internet era.

However, the bigger reason is that these software giants do not want such a large domestic market. If they forcibly block the market through technical or even diplomatic means, such a huge market will also generate strong demand, thus cultivating In this way, one’s own competitors may shake their monopoly position, which is not worth the gain.

Chen Zhiwen also thinks the same way. Instead of spending a lot of energy to offend people and block piracy, it is better to allow it to exist. Midea has even established a third-party platform company in China to encourage domestic game developers to develop games on Midea’s platform. After it is developed, as long as it performs well, it can be sent overseas to earn foreign exchange.

At this moment, in front of Chen Zhiwen, there were cards from Magic Cube, Pac-Man, Super Mario, Contra and other games. They cost ten yuan each. Within a short time, several people bought them.

“Boss, do you want to buy some game cards? These are all re-exported from Shenhai City. The quality is absolutely good.” The owner of the game cards asked after seeing Chen Zhiwen looking at them for a while.

“Do you have a game console for sale? If I don’t have a game console, it’s useless if I buy a game card?” Chen Zhiwen asked with a smile.

“I don’t have that. Game consoles cost hundreds of dollars. I don’t do that in my small business, but the specifications of game cards are universal.” The young boss said quickly.

“Okay, then give me one of each of these game cards.” Chen Zhiwen said with a smile. He also wanted to know how the workmanship of these games was.

“Okay.” The young boss quickly packed his bag. Chen Zhiwen was considered a big customer.

Afterwards, Chen Zhiwen handed the things to a bodyguard who was not far away and walked inside.

“Boss, look at the shoes. Authentic shoes from the well-known Hong Kong brand Anta are very cheap, 50 a pair.” Suddenly, a woman’s shout attracted Chen Zhiwen. Selling his own pirated games was one thing, but if Selling real products of your own is going too far.

“Are these really Anta’s?” Chen Zhiwen stepped forward and rummaged through the shoe stall and asked. The quality of the shoes felt pretty good, so they shouldn’t be inferior, but if they weren’t genuine, Chen Zhiwen couldn’t tell the difference.

“Of course, I bought this from Putian and took it out directly from the factory. Do you think it’s true?” the woman said with a smile.

“Anta factory in Putian?” Chen Zhiwen asked again.

“Well, I’m not sure about this. It’s a factory anyway. Boss, why are you asking so much for shoes? If you want them, I can sell them to you cheaper? A pair of this quality costs 50 yuan, which is more than half the price of the mall. It’s still a big brand. .” The female boss seemed to think there was something wrong with Chen Zhiwen’s question, so she changed the subject.

“Okay, I am size 43, can you give me these pairs?” Chen Zhiwen nodded and said, even a purchaser may not know what is going on with such a thing.

“Okay.” The female boss didn’t think much and bought all the pairs that Chen Zhiwen pointed to.

Later, Chen Zhiwen also discovered a place similar to an abandoned factory deep in the alley. There were more vendors selling various things, not only Anta, but also clothes from Nike, Adidas and various international brands. It has been re-opened for more than ten years, and there is also a lot of external news about the Shanghai Stock Exchange. Many people in Shanghai know these international big names. If ordinary people cannot afford the expensive genuine ones, they will also think of ways to buy some pirated ones. . The quality is not necessarily bad either.

After returning to the hotel, Chen Zhiwen saw Dong Youwei and Zhou Jiayang, who had just returned from the Shanghai Municipal Government, and asked, “How was the discussion?”

“Sheng Chen, in principle, what Shanghai means is that in addition to a super shopping mall and a five-star hotel, we will be given 4 pieces of land around the shopping mall, allowing us to build 4 office buildings, including hotels. , each building has an area of ​​about 10,000 square meters, and a building of about 100,000 square meters can be built.” Dong Youwei said.

“Are they all by the Huangpu River?” Chen Zhiwen asked.

“No, there are two buildings here, and there are three buildings further in, that is, behind the shopping mall. Our buildings form a semicircle, and together with the Huangpu River, they surround the shopping mall.” Dong Youwei replied.

“What about the apartment building we want? Is the government not allowed to build it? Or something else?” Chen Zhiwen asked again. The land on the Huangpu River is scarce, and the location of the shopping mall is even more prime. Not all It is normal to give yourself such land.

“What Shanghai means is that we can build apartment buildings above the shopping mall.” Dong Youwei added.

“Haha, it seems that they have all been to Hong Kong.” Chen Zhiwen smiled and said: “Let’s talk to the Shanghai Stock Exchange to see if we can add two more locations. It doesn’t necessarily need to be on the Huangpu River. A little inside is fine, but the bigger the area, the better.”

The Harbor City to be built in Shanghai will have an area no less than that of Hong Kong, with a construction area of ​​almost 200,000 square meters. There are five surrounding buildings, each with an area of ​​100,000 square meters, totaling almost 500,000. This 700,000 square meters The area, in the future Shanghai market, will be enough to become a huge cornucopia, but it is still not enough for Land. You know, Land today has almost 20 million square feet (2 million square meters) of commercial properties in Hong Kong. , Shanghai is currently in the early stages of development. No matter what, it will have to be several times that of Hong Kong in a few years. Otherwise, it will be too sorry for the golden finger of the prophet and the large amount of funds he mobilized from Japan.

“Understood, we will continue to discuss with the city in the future.” Dong Youwei said.

“By the way, I bought some clothes and shoes from the stall today. If you are interested, you can choose some.” Chen Zhiwen said suddenly.

“Ah!” Dong Youwei and Zhou Jiayang were a little confused about what was going on. When they came in before, they found a lot of newly bought things on the ground. It was not strange for the boss to shop, but the packaging of these things looked very low. Now When Chen Zhiwen said this, they understood.

Two days later, Wang Yilong from Anta Hong Kong arrived at the Shanghai Stock Exchange and met his boss.

“Over at PT City, our products have been leaked to the stalls. What’s going on?” Chen Zhiwen asked while drinking tea. Some shoes are a trivial matter, but what’s going on with these shoes needs to be found out. , it’s okay if he doesn’t know about it on weekdays, but if he happens to encounter it, he will naturally ask about it.

“Sheng Chen, I have investigated clearly. It is a local company that has stolen our craftsmanship and technology to produce products similar to ours. Because they have always sold their products to completely different channels from us, so they have always We have not been discovered. We have called the police locally. The police have sealed the factory and bank accounts, and we are waiting for a lawsuit.” Wang Yilong reported the report with some fear. He never expected that when he met the big boss for the first time, he actually had This kind of thing.

“That’s because you don’t have enough information. You have to pay attention to stalls in many places.” Chen Zhiwen said.

“Yes, we will go to various cities to investigate later.” Wang Yilong said.

“It’s not just your shoes.” Chen Zhiwen paused and said: “We already have a lot of products in the country, including everything for food, drink, and entertainment. We need to conduct an all-round investigation. In this way, in my name, you gather All the senior management of the group in China should discuss the fight against infringement. Midea is a bit special, but we must also investigate all the situations.”

“Yes.” Wang Yilong said. (End of chapter)