This star’s style is wrong - Chapter 668

c668 Promote the Spring Festival stalls

Originally, Sun Jianqi’s team really had the idea of ​​​​riding the donkey to find the horse. They wanted to establish a foothold in the country first, and then decide whether to switch to a better special effects company based on the situation.

But wait until “Infernal Affairs” grosses 3.6 billion at the box office during the National Day season.

Sun Jianqi suddenly realized something. He was not riding a donkey to find a horse at all, but had joined a company with exaggerated strength and potential.

The current situation is that Nebula Special Effects already has the strongest special effects software and hardware foundation in China. What is lacking is a stable team of special effects engineers.

In terms of film production, “Infernal Affairs” has already told him by sweeping the Golden Bottle Awards that as long as Fang Xing wants it, there is nothing he cannot win.

“Infernal Affairs” has a box office of 3.6 billion, of which the film studio can get a share of the box office, which is almost 1.3 billion.

Of course, the 1.3 billion box office will be distributed to several film and television companies that participated in the investment according to the investment ratio.

Among them, Fang Xing’s personal income in “Infernal Affairs” is the actor’s 25 million salary, plus the director’s 7% share.

Therefore, Ark Culture still takes the lead, with total revenue of nearly 1 billion.

That is to say.

The 350 million that Nebula Special Effects burned last year could be tripled with just one movie of “Infernal Affairs.”

Only after Sun Jianqi saw “Infernal Affairs” did he understand why Fang Xing was so courageous.

The profits from Ark Culture’s movies and TV series are really terrible.

Moreover, with the popularity of “Infernal Affairs”, several Ark Culture actors in the movie have indeed skyrocketed in popularity and status, and the quality and price of endorsements and business activities have also increased.

The subsequent economic benefits are sustainable.

This does not include the income from the online release of “Infernal Affairs”.

“Infernal Affairs” was released online in December, two months after its release.

However, the repayment time for online screenings is three months, and this revenue has not yet been recorded.

It is foreseeable that the online box office of “Infernal Affairs” will not be low, at least a profit of several hundred million.

therefore.

When Sun Jianqi discovered that “Infernal Affairs” was doing well at the box office, he had already discussed it with his team and wanted to renew his contract.

In fact, they have begun to worry that Ark Culture will not renew the contract.

For this reason, Sun Jianqi did not dare to act too proactively.

Negotiation is a very deep knowledge.

Sun Jianqi and his special effects team joined the company. In the final analysis, they still hope to get higher salaries and more generous treatment.

Special effects artists also have to earn a living, and salary must be the first factor in negotiating a contract.

At the negotiation table, if one of the parties has no choice, it will inevitably be at a negotiating disadvantage.

A month ago, Sun Jianqi wanted to negotiate a contract extension, but he didn’t dare to be too proactive. He could only endure it and occasionally communicate with Cheng Hongru.

As a result, he learned that Cheng Hongru was in contact with some of the top special effects artists in the country.

Cheng Hongru didn’t hide it either. He said frankly that a company as big as Nebula Special Effects could not stop running just because a team left.

Because of the short-term contract, Sun Jianqi can take his team to leave at any time.

However, Cheng Hongru couldn’t do it.

He is the president of Nebula Special Effects and there is no way he can leave.

Moreover, the software and hardware capabilities of Nebula’s special effects have now reached the first-class level in the country. Unless he gets kicked in the head by a donkey, it is impossible to leave.

Therefore, although Cheng Hongru had a good relationship with Sun Jianqi in private, he and Fang Xing were on the same side in terms of interests.

Cheng Hongru did not hide Sun Jianqi’s contact with other special effects artists, but he would not stop his work because of this.

If only.

Sun Jianqi still has a choice. He can go to another special effects company and have less autonomy, but the treatment will not be bad.

However, other special effects companies will definitely not develop the company according to his ideas. By then, he will just be a special effects artist in the special effects company.

It wasn’t until he saw the finished film of “Nezha: The Devil Boy Comes to the World” that he realized that he had fallen into passivity on this matter.

“Nezha: The Devil Boy Comes into the World” is scheduled to be released during the Spring Festival, which is next month.

Promotional activities have begun, and the finished film has been produced and is beginning to be sent to cinemas in major cities across the country.

Copies of the movie are delivered to all cinemas across the country before they are released.

However, these copies are encrypted, and the key will not be valid until the day of the release.

Moreover, the key will expire when the movie is downloaded, and the key will only be extended when it needs to be extended.

Therefore, the finished film of “Nezha: The Devil Boy Comes to the World” has already been released.

Nebula Special Effects and Nebula Animation have a lot of business dealings themselves.

Even many of the special effects in this animated film were produced by Nebula Special Effects.

Therefore, Sun Jianqi can see the finished film.

After watching the film, he felt that the box office of this animated film would not be low.

Sun Jianqi has worked as a special effects artist for so many years and knows movies very well.

I won’t say that the vision is 100% accurate, but it is 80% certain.

Therefore, he feels that the box office of “Nezha: The Devil Boy Comes into the World” is likely to explode.

Coupled with the Ark Culture animated film, there is a precedent.

The first two animated films both grossed more than 2 billion at the box office.

This time “Nezha: The Devil Boy Comes to the World” will start at least 2 billion. If the reputation is good, the box office can be very high.

Sun Jianqi now really wants to sign the contract before “Nezha”. When “Nezha” is released, once the box office performance is good, he will be even more passive.

With the current strength of Ark Culture and Nebula’s special effects, the software and hardware are all top-notch in the country, and the film production level is ridiculously strong.

At an even rarer time, Nebula Special Effects is a newly emerging special effects company.

This kind of company has strong software and hardware capabilities and great potential.

When top special effects artists come over, they have the opportunity to do their own thing.

In addition, Fang Xing is willing to spend money. As long as Sun Jianqi dares to take people away now, there are many special effects artists who are willing to add Nebula special effects.

a year ago.

Fang Xing needed to hire Sun Jianqi with a contract that was so loose that it had almost no restrictions.

one year later.

It’s no longer needed.

therefore.

At this meeting, the contract discussed was a standard special effects industry contract.

Fang Xing did not deliberately lower his treatment, and his boss would not give him any more special treatment.

In fact, Sun Jianqi’s team joined Nebula Special Effects and received special treatment, which will make the original employees of Nebula Special Effects somewhat complain.

For this reason, Fang Xing asked Cheng Hongru to give the original employees of Nebula Special Effects a salary upgrade.

Now, Nebula special effects have completed software and hardware upgrades.

If you want to renew the contract, it will be a standard contract.

Regarding the negotiation of the contract, Fang Xing does not need to personally participate, as the company’s professional department is responsible.

The general direction of the contract is determined and is based on industry standards.

Even so, Sun Jianqi’s vice president position also comes with options, and the salary is not low.

In fact, if Sun Jianqi was willing to join Nebula Special Effects sincerely and sign a long-term contract a year ago, he would have received a higher salary.

However, at that time, Ark Culture had only produced one movie, “Crazy Stone”, which had good potential, but its strength was still uncertain.

Signing a long-term contract at that time had certain risks.

After all, the Nebula special effects a year ago were only second-rate in China.

High risks and high returns are the same in any industry.

Sun Jianqi also discovered not long ago that in just one year, he had become a passive party.

Moreover, if it is delayed for another month, it may become more passive.

The strength of Ark Culture far exceeded his original expectations.

…

The Golden Can Award Ceremony is over, and the promotion of “Nezha” has begun.

Since animated movies do not have real actors, only dubbing actors, and some dubbing actors do not like to do publicity, and the effect of dubbing actors in publicity is relatively average, so when it comes to publicity, Fang Xing can only be influential if he leads the team himself.

The promotion of animated movies is very different from that of live-action movies.

If it were a live-action movie, Fang Xing could take the leading actors to record various variety shows.

The actors themselves are well-known, and the results of the recorded programs are also good.

The main creative team of animated films all work behind the scenes. Most of them look like ordinary people, and many of them are introverted.

The only person who is closer to the entertainment industry is the voice actor.

Among the entire creative team of “Nezha”, only Fang Xing is well-known.

Among the entire creative team, Fang Xing’s popularity accounts for 99.9% of the cast and crew.

With the exception of Fang Xing, the main creative team all work behind the scenes, so it would be awkward to do promotions, especially because the TV program team is not easy to talk to.

The program team of variety shows must want to invite popular celebrities to participate in the show. Voice actors who rarely show their faces are not known to the audience, so there is no advantage in recording the show.

Even the program team of “Happy Weekend” is not easy to talk to.

Of course, Fang Xing must have some face.

The program team of “Happy Weekend” hopes that Fang Xing will lead the team and promote it with another crew, so as to ensure that there are more stars among the guests of that program.

For this reason, He Hao even called Fang Xing personally: “Director Fang, I mentioned this to the directing team, but the directing team really doesn’t know how to record it. They still want to invite more well-known celebrities to record the show.”

Fang Xing: “Understood. Either way, I’ll provide you with an idea for a show. I’ll bring voice actors to the show and play a dubbing game on the show. I have a few fun dubbing videos. Let the director take a look.

“At that time, I can also dub a TV series myself on the show, which can be a popular TV series on Xiangjiang Satellite TV.

“Also, you can also sing, and the voice actors are also good at imitating singers to sing, ensuring that the content of the program is rich.”

After talking on the phone, Fang Xing sent over some dubbing videos.

These dubbing videos include funny ones, imitative ones, and are very rich in content.

In fact, in the dubbing industry, the top dubbing actors are as good as monsters, especially when they imitate the voices of celebrities, and they look more like them than they do themselves.

The next day after the video was sent.

Fang Xing received an invitation from the “Happy Weekend” program team to record a separate program for “Nezha” to promote it.

However, the game content of the show needs to be discussed, so you need to spend an extra half day to try the game content.

In fact.

The game content of dubbing is enough to make a show on its own, but it can be fully supported by just recording a show together.

Moreover, Fang Xing leads top-notch dubbing actors who can perform dubbing to perfection.

After the “Happy Weekend” program group was completed, other satellite TV programs became simpler.

From that day on, Fang Xing and his team began to appear on major TV programs to promote “Nezha”.

The Spring Festival is getting closer.

Some companies are preparing for holidays, while others are rushing for performance.

The film and television companies are actively promoting the movies released during the Spring Festival.

The Spring Festival is the No. 1 movie schedule in China and the annual box office champion. It is often in the Spring Festival period.

After all, this period is the most traditional festival in China, representing the culture and history of the Chinese people.

As the New Year approaches, every household is preparing for this festival.

After working and studying all year round, at this time, you must have a good rest and have fun.

The student party is on vacation, and so are the adults.

During the Spring Festival and winter vacation, during this movie period, even viewers who rarely watch movies will consider taking their children to watch a movie with friends.

The Spring Festival period is also the main battlefield for family-friendly movies.

The film market has developed rapidly in the past two years, and the box office has been rising.

Therefore, there are many popular movies released during the Spring Festival this year.

Many movies produced by film companies, regardless of the quality of the movie, want to squeeze into the Spring Festival schedule.

Moreover, there is a special feature of the Spring Festival movie. Even if the movie does not have a good reputation, as long as the star is well-known, it can still make a lot of money at the box office.

the reason is simple.

The Spring Festival is the time of year with the largest number of moviegoers.

Especially in first- and second-tier cities, cinemas are full of customers.

The number of movie screenings is fixed.

In other words, during the Spring Festival, movie theaters with large passenger flow will be basically full as long as a movie is shown.

For example, the audience wanted to watch movie A at first, but it turned out that all the tickets for movie A were sold out throughout the night, and only movie B next door still had tickets.

The audience will think that after coming, they can’t go home in despair.

Although the B movie is not what I want to watch the most, but the lead actor is a big star, then I’ll watch it. I’ll watch movie A again in a few days.

This situation of B movies will be jokingly called box office squandering by netizens.

Even this kind of B movie may have a rating of less than 6 points, which is basically a bad movie, but the stars it hires have feelings for many viewers, and they can earn hundreds of millions in box office, or even 700 to 800 million in box office.

Therefore, the Spring Festival is indeed the most popular time for film companies to squeeze in.

Everyone wants to squeeze in, so the competition is naturally fierce.

In the past, there was only one movie that wanted to use this method to get a good box office. Gradually, everyone wanted to do this, and it became more and more difficult to get a good box office.

Even so, movie companies still like the Spring Festival schedule.

If it has a good reputation and high quality, it can become a hit.

If the reputation is not good, you can still get back the money by using some box office.

Competition for movies released during the Spring Festival this year is indeed fierce.

The two special effects blockbusters are both top-notch movies, and they were advertised as spending huge sums of money to produce special effects, hiring top domestic special effects companies.

One is “Land of Monsters” and the other is “Blade Men”. The former has an investment of 700 million and the latter has an investment of 500 million.

There are also two animated movies, both with mythological themes, one is “King Asura” and the other is “Nezha: The Devil Boy Comes into the World” produced by Nebula Animation.

In addition, there is also “Casino Smoke” with a large number of big names, all of which are coming in force.