This star’s style is wrong - Chapter 697

c697 “Bear Bears” forest protection theme

The term film and television industry includes movies and television.

However, within the industry, there is a big difference between film actors and television actors.

In the eyes of the audience, TV drama actors are not necessarily less well-known than movie actors, but it is more difficult to hire movie actors to star in general TV drama projects.

Of course, money ability can definitely accomplish a lot of things.

However, when the amount of money used reaches a certain level, this project is no longer an ordinary project.

Ordinary TV drama directors cannot take on such a big project.

When the project of “The Hidden Corner” was established, the investment budget was not high.

However, as a producer, Fang Xing is expected to become the annual box office champion director for three consecutive years, and his prestige is enough to invite many movie actors to join.

Therefore, “The Hidden Corner” has invited several movie actors to star, several of whom have even been nominated for awards.

After the crew started shooting, Fang Xing followed him for two days and saw that the crew was operating smoothly and Wang Yutao’s filming had no problems.

Fang Xing felt free to leave the crew to him.

the other side.

Nebula Animation is discussing the project “Bear Bears”.

According to the past works of Nebula Animation, the cartoons produced are of a type that can be watched by both children and adults.

Even more so for adults.

From “Spirited Away” to “My Neighbor Totoro” to “Nezha”, many plots in the movie may not be understandable to children.

Of course, due to the cartoon style, it is indeed suitable for children to watch.

Moving on to the recent “Those Things About That Rabbit”, this cartoon may have a simple style, but its content is not childish at all.

Therefore, the main audience for the cartoons previously produced by Nebula Animation was mainly adult audiences.

This time, Fang Xing’s “Bear Bears” project is more focused on children’s cartoons.

Moreover, Fang Xing’s plan is to make it into a series.

For a cartoon series to be successful, it cannot be achieved by just launching an animated movie.

Therefore, Fang Xing’s plan for the “Bear Bears” project was to first make a TV version of the cartoon.

If there is no audience accumulation for the TV version and it goes directly to the movie, the chance of success will not be very high.

Even if it generates a box office of 200-300 million yuan through bad publicity, it would still not be considered a success.

Therefore, after Liang Jing read the project plan and script of “Bear Bears”, he was still not sure whether this project could be done.

Nebula Animation has been discussing this topic these days.

The script for “Bear Bears” given by Fang Xing was only part of it.

The first season of the TV version of “Bear Bears” has 52 episodes, and there are more than a dozen seasons.

If this series is really going to be produced, there needs to be a team of writers dedicated to writing scripts.

Fang Xing will provide plot ideas and let the screenwriting team improve the script according to the characteristics of this series.

Overall, this project is a type of animation that Nebula Animation has never tried before.

Moreover, so far, Nebula Animation has not produced a TV version of the cartoon.

If it can be broadcast on television, the success rate of this series will be much greater.

For the current Nebula Animation, the production level and the ability to negotiate a broadcast platform are all there. The only worry is whether the audience of the work will suddenly change and it will not adapt to the climate.

The current project plan for “Bear Bears” only has the first season scheduled.

Fang Xing gave the management of Nebula Animation some reassurance: “After this animation series is completed, I will personally discuss the broadcast platform for the first season.

“I will talk with each family about CCTV Children’s Channel, Donghai TV Children’s Channel, or Xiangjiang TV’s Children’s Channel, and try to get it to be broadcast on the stars.

“Also, as the first season of an animated series, I don’t put too much pressure on it. As long as it is done with heart, the broadcast results will not be included in the year-end assessment.

“Of course, if the broadcast results are good, the performance bonus will not be small.”

With this attitude revealed, Nebula Animation’s mentality became much more stable.

actually.

The employees of Nebula Animation have no confidence in the “Bear Bears” project. One of the reasons is that the previous results were too good.

The first animated film was “Spirited Away”, and then “Nezha” directly won the annual box office championship.

This kind of start has simply made him stand at the top of the pyramid in the animation industry.

The higher you stand, the greater the pressure will naturally be.

Walking downhill will make the difference too big to bear.

And now the project “Bear Infested” needs to change the audience from the adult market to the children’s market.

Not all companies can achieve this kind of change.

Fang Xing encouraged: “I have already contacted the editorial team to improve the script according to the script ideas I provided. I will follow the entire process from script to production for the first season.

“We will finish the first season first, and then after it is broadcast on the star, we will consider the follow-up production plans based on the results.”

According to the project plan for the first season of “Bear Bears”, there will be a total of 52 episodes.

This series will initially have 104 episodes per season, but Fang Xing plans to streamline the content and increase the duration to make the animation plot more compact.

Moreover, this project does not have high requirements for animation accuracy, and it is actually very fast to produce.

In addition, this project does not require high animation accuracy, and the production is actually much simpler than animated films like “Nezha”.

In terms of production difficulty, this series is not difficult for Nebula Animation.

Producing the first season first, and then arranging subsequent production plans based on the broadcast results will have a much lower risk factor.

Just in case, if the broadcast performance of this series is really poor, the worst case scenario is to just give up on this series.

certainly.

Fang Xing is relatively confident in this series, and plans to follow the entire first season, from the script to the produced content.

After the discussion at the meeting, Nebula Animation officially approved the project and launched the “Bear Bears” series of cartoon projects.

The first season of “Bear Bears” has officially begun production.

The background of this cartoon is set in a peaceful and peaceful primeval forest in Northeast China.

The air is fresh and everything is revived. Brothers Xiong Da and Xiong Er chase and run in the forest and live happily.

At this moment, the roar of the engine broke the tranquility of the forest. The visitor was a bald and thin man. His name was Bald Qiang, and he was a lumberjack.

The story of this cartoon is actually about protecting the forest.

The theme of protecting forests has a very positive meaning.

The character in the animation, Xiong Da Xiong Er, is the forest protector. The entire series of stories is a story of hilarious confrontations between Xiong Da Xiong Er and the lumberjack Bald Qiang who destroyed the forest.

After Nebula Animation started this project, with some scripts and plot ideas provided by Fang Xing, the editing team improved the script very quickly.

Within a month, Nebula Animation produced two episodes of samples.

After Fang Xing read it, he put forward some suggestions for modification.

Liang Jing continued to lead the team and modified the samples.

From the appearance of animated characters to the design of plot conflicts, everything has been optimized.

Because the animation level of Nebula Animation is so high, even the samples have high picture accuracy.

Fang Xing even felt that the accuracy of the samples had exceeded expectations, and he could even lower the accuracy and increase the production speed.

After all, this cartoon won by quantity in the early days.

After the launch, two episodes will be broadcast every day, so the production speed must be fast.

at the very beginning.

Since the character of Bald Qiang is a villain, the animators made this character look a bit ferocious.

However, Fang Xing felt that the most important role of this character was actually to be responsible for misfortune, and he needed to be punished by Xiong Daxiong.

Therefore, the image of Bald Qiang is not a villain in the general sense, but has the characteristics of being unlucky and funny, and he is responsible for being abused.

After Fang Xing’s reminder, Liang Jing modified the two episode samples to make them more enjoyable.

If it were like that at the beginning, Bald Qiang would look ferocious and very bad, which would be more in line with the image of a villain in the traditional sense.

However, the audience of “Bear Bears” is children, so they don’t need such a serious villain, but a funny villain.

This is also the Nebula Animation team’s habit of producing cartoons for adult audiences.

After all, children’s animation and adult animation are very different types.

After Fang Xing’s reminder, Liang Jing gradually grasped the essence of the cartoon “Bear Bears”.

In fact, Liang Jing is also a father, and he always has in his heart the cute look of his daughter, Xiao Yu, when she is learning to speak.

He knows what children like, but he just wants to present this feeling in animation. In fact, it is not that simple.

However, after Fang Xing’s guidance, he gradually became more comfortable in the production, and the animation production speed became faster and faster.

In the process of making, he gradually found a happiness.

Because he put his love for his daughter into the animation.

Sometimes, he wishes that it would be great if he could make a cartoon that his daughter would like earlier.

Now that my daughter is older and will go to junior high school soon, I don’t know if she will still like this movie “Bear Bears”.

Thinking of this, he felt a little regretful.

I should have done this series sooner.

The more he thought about it, the more fatherly love he poured into animation production.

Every cultural work is the product of the producer’s condensed emotions.

This emotion is poured into every detail of the work.

The audience may not be able to see it, but they can certainly feel it.

In the first season of “Bear Bears”, Fang Xing was the full producer. After each episode was completed, he was among the first to watch it.

Fang Xing could see that the production of the first season was getting better and better.

The animation quality has gone up, but the production speed is not slow at all.

When the first season of “Bear Bears” was about to be completed, Fang Xing began to look for a broadcast platform based on his original idea.

Since this animated series, the target audience is children.

Therefore, the choice of broadcast platform is clear, and it must be the children’s channel of each major TV station.

Fang Xing took the first 26 episodes of the first season and made an appointment with the leaders of CCTV.

Since Fang Xing had attended the Spring Festival Gala many times and had dramas broadcast on CCTV, he knew many CCTV leaders.

However, I don’t know the leaders of CCTV Children’s Channel.

After being introduced by Li Changhong, the deputy director of the CCTV TV drama channel, I went to meet Xu Qingsong, the film selection director of the children’s channel.

After meeting, Fang Xing showed him the finished film of “Bear Bears”.

After watching it, Xu Qingsong was very interested in the cartoon and promised to discuss it with the leaders at the next meeting.

…

After talking to the leaders of CCTV, Fang Xing went back to wait for news instead of going to Donghai Satellite TV and Xiangjiang Satellite TV.

After all, look for CCTV first. If CCTV doesn’t want it, it would be more appropriate to look for Donghai Satellite TV and Xiangjiang Satellite TV.

Otherwise, if we look for three TV stations at the same time, if CCTV wants it, the two provincial satellite TV stations will definitely not dare to grab it, and things will be embarrassing.

As for whether CCTV would want it, Fang Xing wasn’t worried.

If CCTV doesn’t want it, then look for other provincial satellite TV stations. The quality of this animation is very good, and it’s impossible that no TV station will be willing to broadcast it.

…

Xu Qingsong has been the film selection director of CCTV Children’s Channel for many years and has a good idea of ​​what types of films are suitable for children’s channels.

There are actually some differences between the film and television works broadcast by CCTV and provincial satellite TV.

Provincial satellite TV can lower the rigid requirements in many aspects for the sake of entertainment.

If it is an online platform, it is completely entertainment-oriented.

CCTV is different. It requires videos to have positive energy, be positive, and preferably have educational significance.

“Bears” meets these requirements and is about protecting the forest.

Kyoto has always been troubled by smog. Protecting forests and protecting the environment is a very meaningful theme.

Therefore, after Xu Qingsong discussed the work “Bear Infested” at the meeting, it was quickly approved.

Only waited three days.

Fang Xing received a call from Xu Qingsong and asked Nebula Animation to take all the completed films to CCTV for review. After confirming that there were no problems, the contract could be signed.

Liang Jing was very happy when he heard the news.

The works he produced have appeared on the big screen and on video websites, but they have not yet appeared on television.

This time I went on a TV station, directly CCTV, and I felt a little excited.

According to the agreed time, Fang Xing and Liang Jing took the finished first season of “Bear Bears” to CCTV to meet with the leaders of the children’s channel.

After the review is over, the contract is signed.

CCTV Children’s Channel has started scheduling and is preparing to broadcast “Bear Infested”.

Since it is a children’s cartoon, the publicity effect is very average.

Therefore, after “Bear Bears” was scheduled, Ark Culture only arranged a few simple promotional activities without large-scale publicity.

After all, children’s cartoons will not arouse too much popularity no matter how much they are promoted.

Whether this cartoon can be successful depends on whether the audience will like it when it is broadcast.

Arrange work on “Bear Bears”.

Fang Xing went to visit the cast of “The Hidden Corner” to see Wang Yutao’s filming progress.

Since Fang Xing has been making waves on the big screen for three consecutive years, it has been too easy to invite actors for new film and television projects as long as Fang Xing’s name is attached to them.

Even if you are just filming a TV series, you can also invite many movie actors to help.

Therefore, the main actors in “The Hidden Corner” are all acting talents.

When Wang Yutao was filming, it felt very relaxed. There was basically no need to talk about the scene, and the actors could perform it well.

He only needs to be responsible for catching the lens, and the shooting will go smoothly.

Of course, with an attitude of striving for excellence, he still added a lot of shooting materials to leave more space for editing.

Because of the subject matter of this drama, it is actually very sensitive.

There are many possibilities regarding the plot of whether “Zhu Chaoyang” promoted his sister.

Wang Yutao also shot all these possibilities first, and then finalized the final version during the final editing.

Due to the sensitive subject matter, it was also a problem for this drama to pass censorship.

If the edited version doesn’t pass the review, you will definitely have to continue revising it.

Both Fang Xing and Wang Yutao felt that there should be something bright left in this drama, even if it is already too dark.

And because it is a suspense drama, the plot will leave a lot of room for the audience’s imagination.

After Fang Xing read the footage, he was very satisfied with the camerawork and the actors’ performances. After the filming was completed, he would see what effect he could get from the editing.