This star’s style is wrong - Chapter 698

c698 Ratings of children’s channels

At the end of March, “Bear Bears” began to be broadcast on CCTV Children’s Channel.

After this cartoon was aired, it did not cause any uproar.

After all, the target audience is children. It does not engage in fandom, does not spend money on publicity, and does not have a traffic celebrity platform. It is just an ordinary broadcast on children’s channels.

It didn’t even create any waves on the Internet. After all, viewers who watch children’s channels are not the main users of online platforms.

There is only the broadcast information of “Bear Infested” released by Ark Culture and the official Weibo of the cooperation.

Some netizens saw this news, but after paying a little attention to the information about “Bear Bears” and finding out that it was a cartoon broadcast on a children’s channel, they lost interest.

There are still only a few adults who go to watch cartoons on children’s channels.

Therefore, many netizens who like “Natu”, even if they usually pay more attention to the news of Nebula Animation, only know that Nebula Animation has produced such a cartoon and it is broadcast on CCTV.

Then there is no more.

but.

Children’s animation is also an industry, and major video websites also have this page category, but it is rarely recommended on the homepage.

Since this category is not a popular category, there is no competition among multiple companies for “Bear Infested”.

After the broadcast of “Bear Bears”, a video website contacted Nebula Animation through normal channels to inquire about cooperation intentions.

“Bear Bears” has signed a contract with CCTV Children’s Channel for the first broadcast rights of the TV version, and the online broadcast rights have not yet been determined.

Nebula Animation is not responsible for negotiating broadcast channels, so the video websites contacted will eventually be transferred to the marketing department of Ark Culture.

Ark Culture has standard templates for broadcasting its film and television works. There are no video websites that would spend money to compete for “Bear Bears”, so we are talking about non-exclusive online broadcasts.

The non-exclusive online broadcast rights of this kind of non-popular videos are basically 55-50 split agreements.

As long as the qualifications of the video website are qualified, you can sign.

Therefore, “Bear Bears” has been launched on major video websites one after another, and it has not caused much waves. If a cartoon on a children’s channel can become a hot search, it is basically not a good thing.

…

Of course, whether a cartoon performs well or not depends not on Internet popularity, but on the ratings of CCTV Children’s Channel and audience feedback.

Half a month after “Bear Bears” started airing, Ark Culture obtained the ratings data of the children’s channel from CCTV.

Judging from the ratings data, there is nothing particularly surprising.

However, the ratings have been stable since the broadcast, with a slight increase during the period.

The overall ratings are on an upward trend, which means that the audience likes this cartoon. Those who have watched it will watch it regularly every day, so the ratings will increase.

For TV stations, as long as the ratings are rising, it means that the results are good.

After Fang Xing got the ratings data, he went to Nebula Animation for a meeting and praised the production team of “Bear Infested”.

And the production plan for the second season has been confirmed.

As the first season of “Bear Bears” came to an end and the first episode aired, the overall ratings increased by 15%.

The leaders of CCTV Children’s Channel are very satisfied with this increase.

Originally, the children’s channel was not a popular channel. The main task of broadcasting cartoons was to keep the ratings from falling, or even if the ratings did not drop too much, the task would be completed.

The ratings of “Bear Bears” have steadily increased, which is an excellent result.

…

After finishing the first season, Liang Jing actually fell in love with this cartoon series.

Moreover, after returning home, I often see my daughter Liang Xiaoyu watching “Bear Bears”

Liang Xiaoyu is already in sixth grade. She occasionally secretly watches idol dramas and rarely watches cartoons. But because this cartoon was produced by her father, she watched a few episodes seriously.

After watching it, she found it quite interesting and watched it on time every day.

When her father comes home from get off work, she can still chat with him about the stories in the cartoons and about Big Bear II.

Liang Jing seriously asked his daughter if she liked this cartoon.

Liang Xiaoyu was very serious when he answered, saying that he liked it very much.

Liang Jingneng gained a special sense of happiness from the production of “Bear Bears”, so he really hopes that this cartoon can produce a second season.

However, whether a second season can be produced depends on the broadcast results of the first season.

it’s good now.

Fang Xing took CCTV’s ratings data and praised the production team of “Bear Bears” and started the second season production plan on the spot.

In fact.

After the production of the first season was completed and before it started broadcasting, Fang Xing had already arranged for the writing team to perfect the script for the second season.

The other person woke up and said, “Bear Bears” will definitely be a success.

So I prepared the script in advance.

Of course, if a black swan event occurs, the first season of “Bear Bears” will really hit the market.

Fang Xing didn’t mind trying another season, so the second season was planned from the beginning.

Therefore, after the production plan for the second season is confirmed, the animation team can basically start work immediately.

…

After “Bear Bears” aired, it didn’t create any big waves on the Internet, but the ratings were very good.

Xu Qingsong, the film selection director of CCTV Children’s Channel, even personally called Fang Xing to inquire about the production status of the second season.

Because the broadcast performance of “Bear Infested” was really good, Xu Qingsong was praised by the leaders of the station. Of course, such excellent cartoons must continue to be followed up.

Xu Qingsong also said that the second season of “Bear Bears” has been pre-ordered by CCTV Children’s Channel, and it can even be broadcast while it is being produced.

Fang Xing decided to follow the original plan and wait for the second season of “Bear Bears” to be completed before submitting it to CCTV for review and arrangement for broadcast.

After the production of “Bear Bears” started, the progress was very fast.

Because the animated character images are all ready-made, you only need to use the modeling from the first season to interpret the story of the second season.

The name of the second season is “Bear Bears: Global Adventure”, and several additional characters have been added, such as Jiji, Mao Mao, etc.

…

The production of the second season was relatively fast, and was completed before “The Hidden Corner” and “Remaining Crime 2” were completed.

Moreover, CCTV Children’s Channel has already booked the second season in advance, so there is no need to find a new broadcast platform.

The team led by Liang Jing worked overtime to complete the production, and then sent it directly to CCTV for review. After the review was completed, it started broadcasting.

The whole process was smooth.

After the second season was aired, just like the first season, it did not create any particularly high popularity on the Internet.

but.

Penguin Video and Wandou Video unexpectedly discovered that the first season of “Bear Bears” has a pretty good number of views.

Of course, the playback volume of “Bear Bears” cannot be compared with popular idol dramas and costume dramas. After all, it is not on the same track.

However, “Bear Bears” is played very well on children’s channels.

Therefore, after the production of the second season of “Bear Bears” was completed, the video website immediately came to cooperate.

…

Not only video websites, but also major provincial satellite TV stations came to discuss the TV rights for the first season of “Bear Bears”.

The first season of “Bear Bears” premiered on CCTV Children’s Channel, but this was the premiere rights, not a buyout.

Therefore, “Bear Infested” can be broadcast on other provincial satellite TV stations. Of course, the broadcast progress cannot exceed the CCTV Children’s Channel.

However, the first season of “Bear Bears” has already been broadcast, so there is no situation that the broadcast progress will exceed that of CCTV Children’s Channel.

Since Fang Xing’s expectation for “Bear Bears” is not the TV station’s broadcasting fee, the money is really not that much.

Moreover, the provincial satellite TV stations bought the second-round broadcasting rights, and it is impossible for them to have much money.

Therefore, Fang Xing always gave half the money and half the money. As long as a TV station came to talk about “Bear Bears”, they would broadcast it.

Not only the children’s channels of provincial satellite TV, but also many local TV stations, they all sell them at a discount according to the market price.

Thus.

Many parents find that the cartoons their children watch at home every day feature two bears and a bald man playing around.

Not only was it being broadcast by one TV station, but it was transferred to another station and the cartoon was also about these two bears.

Moreover, different TV stations have different broadcast schedules.

This TV station was airing the second episode, but it was transferred to another station, which was airing more than 40 episodes.

However, it does not hinder viewing at all, because each episode is a separate story. Even if some plots are continuous, it still does not affect viewing.

In short, starting from this semester, it seems that all primary school students are watching the cartoon “Bear Bears”.

Not only watching it, but also many elementary school students started discussing “Bear Bears” in school.

From time to time, elementary school students would secretly nickname a bald teacher in the school “Bald Qiang” behind his back.

From this day on, “Bear Bears” began to occupy the daily lives of primary school students.

At the end of the term, various stationery and schoolbags with hidden patterns of “Bear Bears” began to appear in stationery stores.

Even though Ark Culture has not yet started licensing peripheral products for “Bear Infested”.

Moreover, Fang Xing does not intend to prohibit these manufacturers from using the “Bear Bears” pattern. As long as children like it, just be casual.

“Bear Bears” did not cause any big splash on the Internet platform, but it is quietly occupying the children’s cartoon market.

Because many primary school students are discussing Bear Bear 2, children who have not watched “Bear Bears” are embarrassed to say hello to others in school.

So these children, when they got home, asked their parents to find Bear Big Bear Er to show them.

…

Donghai Satellite TV Children’s Channel, Xiangjiang Satellite TV Children’s Channel, Jiangnan Satellite TV Children’s Channel, many children’s channels of satellite TV are broadcasting “Bear Infested”.

However, the first season is all aired. If you want to watch the second season, you can only go to CCTV Children’s Channel.

Many viewers of children’s channels started looking for the second season after watching the first season.

Especially in school, some students watched the second season and had lively discussions with their classmates. Elementary school students who had not watched the second season quickly went home and asked their parents to watch it.

This allowed the ratings of “Bear Bears” to continue to rise in the second season, which increased by 20% compared with the first season.

It also broke the three-year ratings record of CCTV Children’s Channel, and the results were very good.

This surprised the leaders of CCTV Children’s Channel. It was originally a very Buddhist channel, but they didn’t expect the ratings to increase so much.

…

After the second season of “Bear Bears” was aired, the ratings performance was better than that of the first season.

Fang Xing held a celebration party to celebrate the success of “Bear Bears”.

At the same time, the production plan for the third season of “Bear Bears” was launched.

However, this time the third season is not so anxious to catch up and can slow down a bit.

Because there is another project started at the same time, that is, the “Bear Infested” movie production plan.

The two projects were launched at the same time, the production team of “Bear Infested” began to expand, and the two projects started production at the same time.

The top executives of Nebula Animation were a little surprised when they heard that Fang Xing was planning to launch the “Bear Bears” movie project.

Because there are actually not many successful examples of cartoons moving from TV stations to movie theaters.

There are some successful examples from abroad, but they can only be achieved by anime that have been serialized for more than ten years.

Moreover, the audience of successful foreign animations is not actually children. Although children can also watch them, the main audience is teenagers and even a large part of adults.

“Bear Bears” is different. This is a very clear children’s animation.

There are very few successful cases of cartoons of this type making it to the big screen.

From a rational point of view, Liang Jing also felt that the chance of success in making a big movie “Bear Bears” was low.

He did enjoy the series, though.

He even felt that he had become childish, and in the process of making “Bear Bears”, he actually regained his childlike innocence.

So, he liked the series and was willing to make it.

Moreover, Fang Xing did not put too much pressure on the box office of the first animated film “Bear Bears”, as long as he tried his best to produce it and release it in theaters.

As for the box office results, don’t worry about it.

Of course, producing seasonal cartoons and producing animated films are actually two different directions.

However, this is not a big problem for Nebula Animation.

After all, Nebula Animation started out by producing animated films, and now it is just returning to its old business.

The two projects were launched at the same time, and Liang Jing led the two teams and plunged into the production work.

…

the other side.

“The Hidden Corner” and “Remaining Sin 2” had already been completed when the second season of “Bear Bears” was launched, and post-production was also nearing completion.

After watching the finished films of the two dramas, Fang Xing felt that they were both good.

Gong Jianbin was invited to watch the finished films of the two dramas, and then Wandou Video was responsible for the rest of the work.

Both dramas are customized dramas by Mist Theater, so Fang Xing does not need to worry about promotion and broadcasting.

Wandou Video already has a mature process for promoting Mist Theater’s new dramas.

After Gong Jianbin returned, he personally met with the top management of Wandou Video to discuss and formulate a broadcast plan.

The two dramas will definitely not be broadcast at the same time, but will be broadcast in two quarters, maintaining the rule of Mist Theater having suspense dramas broadcast every quarter.

The first quarter aired was “The Hidden Corner”.

Wandou Video organized a series of promotional activities, and Wang Yutao took the crew to participate in the promotion.

Since it is a customized drama by Mist Theater and will not be on the stars, promotional activities do not require recording of TV stations’ programs, and are basically road shows and online promotional activities.

Fang Xing also participated in the more important publicity activities, and Wang Yutao was responsible for the rest.

Mist Theater is already a very attractive brand theater. As long as news about Mist Theater’s new drama is released, audiences who like this theme will naturally pay attention.

Therefore, “The Hidden Corner” has not yet started broadcasting, but it has attracted a lot of attention from viewers and has been on the hot search list once or twice.

However, the reason why it is on the hot search is not because of the show itself, but because of the actors in it.

After all, there are two actors who have played very popular roles before, one is “Gao Qiqiang” and the other is the eldest daughter of the Sheng family, “Wang Ruofu”.

When many viewers see the names of these two actors, their comments are basically:

【Stable! They are all veteran actors, and finally there is a suspense drama to watch. 】

[With Fang Xing and Xu Zhiwen and Liu Ling, this drama is indeed stable and the loan is blown up. 】

【Play it now. Stop promoting it, why don’t I open it as a VIP? 】