This star’s style is wrong - Chapter 711

c711 Spring Festival stall

Two popular movies were withdrawn during the Spring Festival. In addition to “The Wandering Earth 2”, another reason was “Land of Demons 2”.

Both are special effects blockbusters with an investment of 700 million, and both have successful predecessors. The basic box office of both movies is around 4 billion.

If only one of them squeezes into the Spring Festival slot, other movies can still be played.

Now the two movies are about to collide during the Spring Festival. This is obviously a situation where the two powers are competing. If other movies squeeze into the Spring Festival, they are seeking their own death.

Therefore, in order not to be caught between two 700-million-dollar productions, those two very popular movies changed their schedules.

That’s what theatrical movies are like.

According to statistics from the National Film Administration, the total number of movie screens in China is now 80,000.

There is an upper limit to the number of viewers that can be accommodated by one screening room and one screen.

The Spring Festival is indeed the biggest movie period of the year, but it cannot bear the battle between two giant movies.

There is “The Wandering Earth 2” and “Land of Demons 2” in the Spring Festival this year, and there really is no room for other movies to survive.

Withdrawing is actually a very wise choice.

Of course, there are still movies that have not been withdrawn.

Because the schedule is set very early, film and television companies and distribution companies have already started to promote it, and the money for promotion has been spent. Pulling the schedule means that the early publicity has been wasted.

To reschedule, we have to start promotion all over again, which is a huge loss.

Therefore, there are two movies that I have to bite the bullet.

At least two films have been withdrawn, leaving a little more room for survival.

on the propaganda offensive.

“Land of Demons 2” is very fierce. After all, the 700 million investment is not just for fun, and if it dares to compete with “The Wandering Earth 2”, it must be confident.

“Land of Demons 2” replicates Fang Xing’s promotion strategy at the Spring Festival Gala of Satellite TV, and is deeply tied to Jiangnan Satellite TV to promote the movie at the Spring Festival Gala.

The effect is also very obvious, and “Land of Monsters 2” has the 3D special effects little monster image from the previous game as a doll, and the movie peripheral market is also doing well.

This time it is indeed a battle between two strong men, it depends on who can have the last laugh.

“The Wandering Earth 2” was promoted on the sixth season of “Sing Out Loud”, and the effect was also very good, and the theme song “Human Is_” has already topped the hot song list. In terms of communication power, the song’s communication power is stronger .

It’s New Year’s Eve.

As in previous years, Fang Xing spends the New Year with his family at home, which has become a routine.

However, Ark Culture has many singers appearing on the Spring Festival galas of major TV stations.

Lu Ming also attended the Spring Festival Gala of CCTV. In addition to CCTV, there was also the Spring Festival Gala of Wutai Provincial Satellite TV. It can be said that you can see him singing on TV every day.

In addition to Lu Ming, Shen Jianjia and Shao Yu also recorded the Spring Festival Gala for provincial satellite TV.

It can be said that the singers of Ark Culture are in full bloom.

After all, every singer under Fang Xing’s banner has a famous song.

For many singers, one famous song is enough to last a lifetime, and Ark Culture has more than one singer.

…

New Year’s Day.

It was the annual program again, and Fang Xing took his family to the cinema to watch a movie.

The most important movie for Ark Culture this year is naturally “The Wandering Earth 2”.

However, Fang Xing did not come to watch “The Wandering Earth 2”, but made an appointment with Liang Jing’s family to watch “Bear Infested: Snow Ridge and Bear Wind” together.

Yes, the two families have now developed the habit of watching “Bear Bears” together on New Year’s Day.

They are all watched with children. Although “The Wandering Earth 2” is great, since you are watching it with children, “Bear Bears” is more suitable.

Qianqian is five years old this year, she is much more sensible, and she likes “Bear Bears” more.

Watching the movie “Bear Bears” every year has become her happiest thing during the New Year.

Because her father usually spends less time watching TV with her, and even less time to watch cartoons together.

The movie “Bear Bears” can indeed be watched by adults, but strictly speaking it is more suitable for younger children.

The TV version is even more childish, so when Fang Xing is at home, he rarely watches cartoons with Qian Qian.

Moreover, you can buy a lot of snacks while watching a movie, so don’t be too happy.

…

On the first day of this year, there were more viewers in the cinema than last year, and the difference can be seen with the naked eye.

The reason for this is very simple.

During last year’s Spring Festival, the leading film in the Spring Festival had a final box office of just over 2 billion.

In fact, last year’s Spring Festival movies were not that attractive to the audience.

This year is different.

Two major S++ productions, and both are the second in a series of movies. With the audience base accumulated from the previous movies, there are naturally a lot of viewers coming to watch the movie.

Originally, if a movie of this level was released during the Spring Festival, it could support the box office of the Spring Festival.

But this year there are two films, and the number of viewers is naturally much larger than in previous years.

“There are more viewers this year than last year, but they are all here to watch “The Wandering Earth 2” and “Land of Monsters 2.”” Liang Jing certainly hopes that the audience will come to watch “The Infested Bears.”

However, he is very clear that the status of “Bear Bears” is not to compete for the Spring Festival box office championship, but as a fixed program every year. As long as the results are better than last year, it is a success.

“Mr. Fang, the competition for the Spring Festival stalls this year is fierce.” Liang Jing brought up the topic.

“It’s indeed intense.” Fang Xing nodded.

“‘The Wandering Earth 2′ is of high quality and has a good chance of winning the box office championship.” Liang Jing praised.

Fang Xing shook his head and said, “Not necessarily. In fact, the length of “The Wandering Earth 2″ is a bit disadvantageous.”

“The Wandering Earth 2” is nearly three hours long, which is longer than ordinary movies.

In the current movie market, the movie market generally lasts between one and a half to two hours.

One and a half hours is a long time that the audience will not get bored, and most viewers can finish the movie without going to the bathroom.

But three hours is a little too long.

In fact, “The Wandering Earth 2” can be cut into two parts, and directly become “The Wandering Earth 2” and “The Wandering Earth 3”.

If you cut it like this, you can earn more box office for one movie.

From a profit perspective, this option is more cost-effective.

However, Fang Xing didn’t do that.

Only by connecting the stories of “The Wandering Earth 2” can the story be told clearly. Cutting it into two parts will inevitably result in the story not being told completely and making the audience feel that there are some shortcomings.

Therefore, Fang Xing gave up the opportunity to double the movie box office and released the three-hour version of “The Wandering Earth 2” directly.

Being nearly three hours long will not only make twice as much money at the box office, but also make it unpopular with movie theaters.

the reason is simple.

If a one-and-a-half-hour movie like “Land of Demons 2” can be scheduled for ten shows a day, then the same time schedule for the three-hour “The Wandering Earth 2” can only be scheduled for five shows.

Among the five elements, the number of screenings will be reduced by half, and the cinema will make half the money.

Of course, the duration of “The Wandering Earth 2” is three hours, and the corresponding movie tickets will be more expensive, but no matter how expensive they are, they will not double the ticket price.

Moreover, if the tickets are expensive, the audience will be resistant.

They are both movies. One ticket costs 35 yuan a piece, and the other one costs 45 yuan. It feels much more expensive.

Audiences do not think so rationally that watching for 3 hours at 45 yuan is more cost-effective than watching for 1 and a half hours at 35 yuan.

therefore.

The three-hour “Wandering Earth 2” has no advantage in terms of length.

Cinemas and theater chain companies are giving “Land of Monsters 2” more preferential treatment.

Especially for the prime time slot at night, “The Wandering Earth 2” can only be scheduled for one session, but “Land of Demons 2” can be scheduled for two sessions.

Liang Jing has also produced five animated films and knows the ropes very well, so he knows that “The Wandering Earth 2” is under a lot of pressure.

Fang Xing was very relaxed: “I’ve done everything I need to do, it’s the market’s choice.”

The publicity has been sufficient. In the end, whether “The Wandering Earth 2” can break through will depend on the quality of the film.

…

At the beginning of the movie, two families entered to watch “Bear Bears”.

The Spring Festival box office war has begun.

As expected, this year is dominated by “The Wandering Earth 2” and “Land of Demons 2”, and other movies are just soy sauce.

“Bear Infested” is also a companion film.

However, “Bear Infested” is positioned very accurately and wants to be the best companion.

Since the morning, the box office data of Spring Festival movies has been displayed in real time on the Maoyan APP.

By noon.

“Land of Demons 2” has a box office of 110 million.

“The Wandering Earth 2” 100 million.

There is not much difference in the box office between the two movies, and there is also not much difference in the proportion of films scheduled.

However, “Land of Demons 2” is still leading the pack.

The reason is also very simple. In the morning hours, “Land of Demons 2” has more games scheduled than “The Wandering Earth 2”.

…

Wait until the box office data on the first day of the Spring Festival is compiled.

On the first day of the Spring Festival, “Land of Demons 2” leads the Spring Festival, accounting for 28% of the film schedule, with a box office of 360 million, which is very good data.

“The Wandering Earth 2” ranked second, accounting for the same 28% of the film schedule, with a box office of 340 million.

There is very little difference between the two movies.

Behind them are two popular movies that have not been withdrawn, with box office receipts of 210 million and 160 million respectively.

“Bear Infested: Snow Ridge and Bear Wind” ranked fifth, with a box office of 95 million.

On the second day.

Due to the higher box office of “Land of Demons 2”, the second day’s film schedule increased slightly by 29%.

The film schedule of “The Wandering Earth 2” dropped slightly, 27%.

Since the latter two films could not beat the box office, they began to slowly release films.

This situation is completely in line with the industry’s predictions.

The original prediction was that the two powers would compete for hegemony, with other movies accompanying it, and that was indeed the case.

the next day.

“Land of Demons 2” continues to lead the pack with a box office of 370 million.

“The Wandering Earth 2” has a box office of 350 million.

The gap is not big, but “Land of Monsters 2” is still leading the box office.

If this continues, according to the film scheduling rules of theater companies, the film schedule of “Land of Demons 2” will become higher and higher. A higher film schedule means that the box office will also be higher and higher.

Although the box office of “The Wandering Earth 2” did not drop, it did rank second in the single-day box office and did not receive preferential treatment in film scheduling.

On the third day.

After two days of word-of-mouth fermentation.

“The Wandering Earth 2” began to hit the screens of major online platforms.

[Although I saw the space elevator in the trailer, I still felt it exceeded my expectations after watching the movie. The second part is better than the first, with stronger special effects and a more gripping plot. The world’s top science fiction film, China’s science fiction film has really set a benchmark. 】

【Awesome! For J20, I have to go to the second brush. 】

[Watching it on a giant screen, I was so excited. When the space elevator fell from the sky, the scene was so shocking that I really wanted to cry. 】

[I didn’t expect that in my lifetime, I would see Chinese people making science fiction movies of this level. It can be said that “The Wandering Earth 2” is the top 1 science fiction film in Chinese film history. There is no one that is better than the first one. 】

[Although I am worried that I will brag too much and be praised. But “The Wandering Earth 2” really deserves all the praise. 】

Because of its reputation, not only the online platform, but also the circle of friends are also popular.

Of course, both movies have become popular in the circle of friends.

Audiences who have not gone to the cinema to watch it are curious about which of the two movies is better.

After all, not every audience has time to watch all the movies released during the Spring Festival, so choosing one to watch is the choice of a large part of the audience.

In the circle of friends.

After viewers who watched the two movies posted updates, friends and relatives often asked:

【Which one is better? 】

[If you are a fan of science fiction, you must choose “The Wandering Earth 2”. It is the first science fiction film in Chinese film history. No refutation will be accepted. And it may be the number one science fiction film in the world for many years to come. I even think that the number of Hollywood science fiction films that can be produced can only be made on one hand. 】

[Is this an exaggeration? 】

[It’s such an exaggeration. However, there is still a certain threshold for watching science fiction movies, so I looked at the statistics. Male viewers accounted for 30% of “Land of Demons 2” and 50% of “The Wandering Earth 2” viewers. The data clearly shows that science fiction fans are mainly male viewers. 】

This is a science fiction thing.

The gender ratio of science fiction fans is indeed more male.

The science fiction genre itself is a male-biased genre.

For example, romance movies are female-oriented.

Each subject type has its own audience preference.

“Land of Demons 2” also invited top actors to do character modeling. It is very popular among the fan circle, so there are especially many female viewers.

Therefore, in terms of audience, “Land of Monsters 2” has a wider audience.

[Is “Land of Demons 2” good to watch? 】

[It’s okay, it’s at a normal level, almost the same as the first one, and it’s watchable. However, I personally think that “The Wandering Earth 2” will become an eternal classic, but “Land of Demons 2” is just a popcorn movie, and it’s over after watching it. Ten years later, many people may still mention “The Wandering Earth 2”, but few people will talk about “Land of Demons 2”. 】

…

It’s not just the audience that has a good reputation.

Film critics began to write reviews for Spring Festival movies. “The Wandering Earth 2” was directly regarded as a god by many film critics.

The world’s top level science fiction film, this evaluation is as valuable as winning the three major film awards.

Because of the word-of-mouth effect.

The Spring Festival period has gone through the first three days of the stage where you can watch whatever is shown in the cinema. On the fourth day, the cinemas are no longer full and the audience begins to watch movies selectively.

The fourth day.

“Land of Demons 2” accounted for 29% of the film schedule and received a box office of 3.5.

“The Wandering Earth 2” also received 350 million box office with 26% of the film schedule.

Starting from the fourth day, the box office of the two movies was the same.

On the fifth day, the proportion of films scheduled was adjusted.

The two films’ share of the film schedule has returned to 28%, as if competition has resumed.

The word-of-mouth effect of “The Wandering Earth 2” is becoming more and more obvious.

Destined to become a classic science fiction masterpiece in film and television, it has exploded with strong stamina.

On the fifth day, the box office of “The Wandering Earth 2” was 360 million.

“Land of Demons 2” began to decline by 320 million.

The sixth day ushered in the first working day, Monday.

Although the Spring Festival is not over yet, on working days, many office workers have begun to return to the company.

The overall box office of the movie dropped by 30%.

“The Wandering Earth 2” still held a box office of 280 million.

“Land of Demons 2” has a box office of 230 million.

The single-day box office gap has further widened.

On the seventh day.

Fang Xing called Zhang Changfeng to communicate and asked him to schedule the film.

Distribution companies have the ability to influence film schedules.

After the previous six days of box office battle, Zhang Changfeng also saw the potential of “The Wandering Earth 2”.

Although the box office of “Land of Demons 2” was higher in the past few days, its stamina is obviously much weaker.

Zhang Changfeng immediately went to communicate with the theater company to strive for a higher film arrangement.

On the seventh day, “The Wandering Earth 2″‘s film schedule share increased to 32%, and its box office remained stable at 280 million.

“Land of Demons 2” continued to drop to 210 million.

Amidst this ebb and flow, “The Wandering Earth 2” overtook the total box office, taking the lead in the Spring Festival period starting from the seventh day. (End of chapter)