Time Travel: 2014 - Chapter 385
c385 Accurate game promotion
In short, piracy is rampant regardless of time and space.
Even Lin Hui feels that a fairly complete industrial chain has been formed when it comes to piracy.
But no matter how complete the piracy industry chain is, in the final analysis this thing is still a gray industry or even a black industry.
Even though Lin Hui is not interested in fighting this unscrupulous and rampant piracy for the time being.
But one day Lin Hui will definitely put an end to this phenomenon.
In addition, again, with Lin Hui’s current rocket-like growth rate, these people now dare to piracy unscrupulously. Lin Hui will wait and see if he will have the courage to continue in the future after he reaches a certain level of prowess. Piracy?
The future is promising!
…
As for Lin Hui’s current little dinosaur game.
Because Lin Hui checked the Apple platform exclusive agreement, when Lin Hui launched the game “T-rex’s Journey” online.
Lin Hui found that the treatment was similar to that after “Hill Climb Racing” was launched.
Lin Hui noticed that there were a lot of targeted promotions and default searches for “T-rex’s Journey” on major social platforms such as Twitter and Instagram.
The default search means that the user does not need to enter anything. Just click on the search to jump to topics related to “T-rex’s Journey”.
Of course, Lin Hui was told that because of some other promotional content, this targeted promotion could last for a while.
But the default search in the search bar can only last for two hours.
But Lin Hui is fine if he can do this.
Although Lin Hui’s current appeal in the gaming field is still not as strong as the appeal Jay Lun had to his fans when he released a new song.
But it won’t be too different.
At least Lin Hui feels that it is not a big problem for the new game to quickly generate a certain amount of popularity with the help of many publicity methods.
In short, Lin Hui believes in its current appeal.
After all, Lin Hui’s identity as GRAY FOREST often comes with its own popularity.
In fact, just as Lin Hui expected, Lin Hui received a series of notifications from individual developer backends one after another:
“Dear developer, the game “T-rex’s Journey” you developed has been included in the App Store’s selected new games this week. During this period, it is best not to have a large version iteration to avoid unknown bugs that may affect players. Experience the impact…”
“…”
“Dear developer, the game you developed has successfully joined the AppStore Personal Developer Incentive Program. Please check the link for details…”
“Congratulations to you, an extraordinary and outstanding developer, the game “T-rex’s Journey” you developed has successfully exceeded five million (effective) downloads.”
Looking at this series of news, Lin Hui knew that he had met success again.
Unexpected success.
Previously, Lin Hui created “Hill Climb Racing”. Although it was nominally priced, it was actually a free downloadable game.
When measuring the revenue of a free game like this, it depends on many data such as the number of daily active users, the number of active paying users, average revenue per user, average revenue per paying user, and payment ratio.
“T-rex’s Journey” is different. This is a buyout game.
For such a game, Lin Hui only needs to pay attention to the number of effective downloads to get a rough idea of the income.
Now that the number of effective overseas downloads has exceeded five million, Lin Hui’s share is definitely a huge amount.
The most important thing is that Lin Hui noticed that the effective download of Lin Hui’s replica of the dinosaur mini-game exceeded 5 million times just at 11:57 am on June 28th, Imperial City time.
If this trend continues, Lin Hui estimates that it is not impossible that effective downloads can exceed 10 million times within 24 hours.
Even higher is possible.
It may sound like a fantasy, but there are many humble games that have earned tens of millions of dollars in revenue.
There are countless similar examples, so I won’t list them all.
How about saying that the game is a cash cow.
Of course, if Lin Hui wants to achieve higher download volume, this alone does not seem to be enough.
Lin Hui will further increase his propaganda efforts.
When Lin Hui promoted his new game “FLAPPY BIRD” overseas, he chose to promote it on YouTube.
Overseas, YouTube is basically the only one.
YouTube can basically cover more than 80% of overseas online video users.
At that time, Lin Hui learned about the price of online promotion through YouTube:
A YouTuber with 10,000 subscribers can charge $200 per video;
A YouTuber with 100,000 subscribers can charge $2,000 per video… and so on.
Although promoting through YouTube is not cheap, the price is still within the range that Lin Hui can accept.
But Lin Hui feels that a game like “T-rex’s Journey” is not very suitable for promotion through videos.
Because the gameplay of “T-rex’s Journey” is too monotonous.
Although the gameplay of games like “FLAPPY BIRD” is also monotonous.
However, because the operating rhythm of the latter is more difficult to adapt to, many YouTubers basically cannot play for a long time before they game over when promoting.
When viewers see how good these video bloggers are, they will have some strange thoughts:
Is this game really that difficult? Or are these vloggers deliberately showing off?
In order to slap the video blogger in the face, many passers-by will try the game “FLAPPY BIRD”.
In this way, although “FLAPPY BIRD” is relatively monotonous, it can also play a certain promotional role through video promotion.
Although the gameplay of “T-rex’s Journey” is monotonous.
But it’s easy to get started because of the difficulty progression.
If video promotion is still used, Lin Hui feels that the publicity effect will not be achieved.
On the contrary, it is possible for many people to pass the customs directly in the cloud.
Potential players have all cleared the game online, how can Lin Hui happily make money?
Video-based promotional methods are definitely not advisable.
It seems that the only way to promote it is through text or a combination of pictures and text.
However, direct article marketing and soft article promotion may achieve results.
However, too intensive publicity may also have a counterproductive effect and dissuade many passers-by who originally had a wait-and-see attitude.
Would it be nice if the publicity could be more accurate?
Lin Hui immediately thought of a precise way to promote the game:
——Promote with the help of overseas game forums.
As for why Lin Hui thought of this in the first place?
Lin Hui remembered that the reason why the game “2048” that he had ported before became popular overseas was because of game forums.
Although “2048” was able to become popular overseas with the help of game forums at that time, it was largely the result of a mistake.
But it is undeniable that game forums play a huge role in promoting a game to get out of the circle.
After all, in addition to being a gathering place for players, game forums also gather many information personnel such as Internet editors.
At the same time, online game forums still have many spectators who join in the fun simply because they are curious.
In places like game forums, especially in some large and well-known game forums.
It can be said that as long as a game itself has something that can make people shine, it is easy to attract attention.