Video Game Designer - Chapter 511

c509 Distressed EA, so miserable!

Tianhe Network is often an EA. Regarding this news, after Wilson announced at the press conference that day that he would lay off 1,500 employees, many people talked about this and made speculations.

But no one took it seriously, except for a few hilarious words from some niche media in order to attract attention.

After all, whether it is in the industry or in the minds of players, it is not unusual for Tianhe Networks to contact EA. After all, the two parties have always maintained good cooperation without any conflicts.

At the same time, there is also the presence of EA at dawn, so there is nothing to make a fuss about Tianhe Network contacting EA.

But in the end, someone can notice it, such as the announcement of equity transfer.

Although Tianhe Network and EA have not officially announced the press conference, but many well-informed people have discovered it.

In an instant, this news directly blasted through the game industry, whether domestic or foreign, even Hideo Kojima announced that Death Stranding has confirmed the release date, there is no such shock.

“According to EA’s public announcement of equity ownership, Tianhe Network already holds 4.5% of EA’s equity, second only to Pioneer, Fidelity, and Logan, and has become EA’s fourth largest shareholder.”

“Uncover the legendary road of Tianhe Network, from nothing to the establishment of a game empire.”

“Buy, buy, buy, the acquisition of 5% of Ubisoft’s equity lasted for about half a year, and Tianhe Network once again acquired a 4.5% stake in EA, becoming its fourth largest shareholder.”

Although there is no official announcement, there is no doubt that this is a foregone conclusion.

Almost after the news of Tianhe Network’s entry into EA broke out, the EA stock price, which had been sluggish, began to rise instantly. As of the day when the news was released, EA’s market value had returned to the $100 mark, and it was still rising slightly.

The domestic players, media and industry insiders were even more shocked.

Although it is said that Penguin often acquires foreign game manufacturers, even the largest shareholder of the Unreal 4 engine is Penguin.

However, game manufacturers such as EA, Ubisoft, and Nintendo always have a kind of brilliance in the minds of domestic players, giving people a sense of superiority.

Although EA, Nintendo, and Ubisoft are combined, the market capitalization is not as high as that of the Penguin game department.

But the childhood feelings are there, making them definitely not that simple in the hearts of players.

Domestic stand-alone players almost grew up under the influence of Ubisoft and EA games. You may not know what games EA and Ubisoft have, but you must have played their games.

Especially EA, although it is popularly known as the American Penguin, the games released by its subsidiary and its agents are definitely fond memories of domestic players.

Red Alert of the Command and Conquer series, Delta, Medal of Honor, and the violent motorcycles that were almost necessary in the computer room in elementary school, and Need for Speed, it can be said that for domestic stand-alone players, the EA series games played, compared with There are many more famous Blizzard and Ubisoft.

At the beginning, everyone thought it was some gossip, but when mainstream game media such as Game Star, Gamers Paradise, and IGN China began to report, players finally realized that it was true.

“My Cao! Mr. Chu is awesome, Tianhe Network is awesome! Is this the rhythm of buying EA?”

“Awesome (broken sound)! EA’s fourth largest shareholder!”

“I hope that the games under Tianhe Network will not be as bad as EA games!”

“Is it the opposite of what happened upstairs? Tianhe Network acquired EA and became the fourth largest shareholder. No matter how you think about it, Tianhe Network should influence EA, not be assimilated by EA!”

“After researching EA, I feel that EA is really pitiful. The game department under Tianhe Network, the core members who develop PlayerUnknown’s Battlegrounds and Red Dead Redemption come from EA’s Medal of Honor and IDCE, and most of the employees who develop The Last of Us and Dawn The departments from EA Star Wars 2 and Mass Effect, including the main planners Gila and Amy, were previously senior executives of EA’s studios.”

“Haha, I’m laughing. I’ve been cooperating with Tianhe Network, and then cooperating and cooperating. I exploded in various ways, and then the cooperator finally became my fourth largest shareholder? This EA is a genius in the cooperation world!”

“Suddenly I feel a little bit sorry for EA, it’s so miserable!”

“Distressed EA+1”

When the news came out, EA also held a press conference to announce the news. Tianhe Network acquired 1.5% of the shares of Fidelity, Pioneer, and Logan for US$900 million, becoming EA’s fourth largest shareholder. Acquired EA’s Respawn Entertainment studio for $500 million, together with the rights to ‘Titanfall’.

After this news was sent out, it instantly detonated the global game industry, pushing this enthusiasm to a new level again.

…

In the offices of Ubisoft and Rennes, France.

Yves, who got the news for the first time, couldn’t help but patted his palm.

Why did Tianhe Network hook up with EA again?

Obviously they are all with us Ubisoft!

Even if EA is your former lover, but Ubisoft gave you our body first!

Ive is a little troubled now. According to Ubisoft’s strategy, it planned to reach a deeper cooperation with Tianhe Network.

Especially the previous IP linkage with Tianhe Network has given Ubisoft a sweet taste.

Coupled with getting rid of the threat of Vivendi, now that Ubisoft is not short of money, it may be able to develop the game market with Tianhe Network, such as convincing Tianhe Network to give Ubisoft the publishing rights of its games.

But now it is suddenly reported that Tianhe Network has become the fourth largest shareholder of EA, which is not good news for Ubisoft.

…

Compared with the shock of ordinary players outside and people in the industry, Chuhe is still relatively leisurely.

Because Tianhe Networks is not listed, there is no need to disclose financial reports, although there are various rumors that Tianhe Networks has spent US$1.4 billion to acquire 4.5% of EA shares and Respawn Entertainment studio.

There could be a cash crunch, and if the next project fails, there could be a crisis.

But my family is aware of their own affairs, and Tianhe Network’s financial situation is not as bad as thought.

And of the $1.4 billion, only $900 million from Pioneer, Fidelity, and Logan was paid immediately, while Respawn Entertainment’s $500 million was settled within half a year.

It’s not a big deal for Chuhe to pay immediately. In addition, DOTA2, League of Legends and DNF can launch new accessories and skin fashions, such as launching the denim series in conjunction with Red Dead Redemption , launched the Zombie series in conjunction with Left 4 Dead, and launched the Survivor series in conjunction with The Last Survivor.

Short of money?

nonexistent!

At present, the games of Tianhe Network can be said to have formed a very mature system.

Web games, online games, and mobile games can be said to be cash cows, providing a steady stream of cash milk for the company’s development, and ensuring that even if one of the 3A series of game development fails, it will not be hurt.

As for the 3A series of games, the benefits brought by success are no less than online games and mobile games, and the value of the attached IP is needless to say.

Some people in the company even proposed to Chuhe to acquire entertainment companies and enter the animation and film and television industries.

But Chuhe didn’t agree. It was mainly about film and television entertainment. It can be said that he was not familiar with the place of life, and if he really went in, he would burn less money and not be able to do others. If he had less money, it would affect the main game business of Tianhe Network.