Video Game Designer - Chapter 515

c513 Ubisoft has something to say: the strategy of the game platform

Chu He did not express any opinion on the peak legend that EA did not invest in Respawn Entertainment.

In fact, for the game Legend of the Peak, Chuhe thinks it is very interesting, because West’s game design concept is not completely based on the existing battle royale games on the market.

Rather than saying that this is a battle royale game, Chuhe thinks it is more like FPS DOTA2 and League of Legends.

Coupled with the fast pace of the game itself, as long as the map, game mechanics, and heroes are well designed, this is definitely a very good game.

Of course, although Chu He thinks so, EA thinks this game has no potential, and Chu He will not lick his face and tell EA: This game actually has great potential, don’t regret it if you don’t invest.

Although Tianhe Network spent 1.4 billion US dollars, it is still possible to develop a peak legend.

And according to Respawn Entertainment’s design plan, the game itself will use most of the materials of Titanfall 2, which will greatly reduce the development cost and development time of the game to a certain extent.

It can be turned into an independent IP series, but for Respawn Entertainment, they still want to make it an IP of Titanfall.

This can be regarded as one of their thoughts. After all, after they left Activision Blizzard, their first game was Titanfall.

And it was precisely because of the IP of Titanfall that they ascended to the altar and were acquired by EA; but it was also because of the IP of Titanfall that they fell from the cloud again, which was sold to Tianhe Network by EA as a bargaining chip.

From where it fell, this is what Respawn Entertainment wants to do, and Chuhe can understand this idea.

Of course, this is also related to the fact that their Titanfall IP has been packaged and acquired by Tianhe Networks. Otherwise, this series of IP still has a part of EA’s ownership, then Chuhe will definitely not agree to them continuing to make this game based on the Titanfall IP.

Chatted with Wilson about the possible cooperation between the two parties, including the game development industry technology, and Tianhe Network will have a close communication with EA in the later stage.

This is also one of the main reasons why Chuhe decided to enter EA, although EA has always had the notoriety of North American penguins.

In the eyes of the game krypton gold, the studio destroyer has a notoriety on EA’s head, but one thing has to be admitted, that is, EA’s game industry standard is definitely the top level in the industry.

This is why EA’s word of mouth has been rotten, but every time a new game is released, there will still be countless players shouting for true fragrance, and taking out Franklins from their pockets to buy and consume.

Originally, this was the time for Chuhe to conduct strategic discussions with EA, but a phone call from Rennes, France, added a third party to what was originally a matter between EA and Tianhe Network.

Ive from Ubisoft took the initiative to contact EA and Tianhe Network, saying that they also have something to say.

…………

“I think we can make some articles on the game platform. I’m not just talking about upaly and rotten oranges.” Ive said to Wilson and Chuhe seriously.

“PC platform?” Wilson frowned.

“Gabe Newell (G Fat) doesn’t have to do anything every year, just draw hundreds of millions of dollars in profits from our games, the huge 3A development costs and publicity costs, these risks are the responsibility of our manufacturers, and They don’t have to do anything, and they can earn hundreds of millions, or even billions of dollars, just by lying there, which is really unfair to us.” Ive said.

Hearing what Yves said, even Chuhe had to admit that this is the so-called shop bully.

As the world’s largest PC game platform, the steam platform does take good care of players’ experience, but for game manufacturers, the steam platform is not so friendly.

Especially for large companies, the 30% commission is too much. Although they have not indicated that they want to build their own platform or withdraw from the platform, Tianhe Network already has its own platform, which is independent Data and servers, including even games purchased from the Steam platform, must be activated on the Tianhe Network platform.

After all, the commission on the steam platform is really high. For a game with a sales volume of one billion dollars, the steam platform will take 30% of the commission without doing anything.

This is acceptable for small factories without strength, but it is very difficult for large factories to accept.

After all, the steam platform can’t do anything for them at all, the platform’s homepage promotion?

Is this necessary?

What is the promotion of the home page of the steam platform worth more than 100 million U.S. dollars in publicity expenses around the world?

“The steam platform is too domineering, so many years ago, we have parted ways, and EA created Rotten Orange.” Wilson nodded, although he was not the CEO of EA at that time.

“Next, our The Division series will not land on the steam platform. This is an initial attempt.” Ive said seriously. (It feels like The Division left Steam, and part of the landing on Epic may also be influenced by Penguin. After all, both Ubisoft and 0Epic have shares in Penguin~)

Ubisoft, which has been stared at by Vivendi before, can be said to have a platform that can sell more games.

But now, after Tianhe Network’s capital injection, they have temporarily got rid of Vivendi. In addition, several recent games have performed well, especially the new IP Far Cry and Watch Dogs. They seem to be on the level of Assassin’s Creed. The potential makes Ubisoft a little bit high-spirited.

“Compete with the steam platform chamber?” Chu He said.

Chuhe has never thought about the idea of ​​making a game platform, although someone in the company has made a proposal in this regard.

As for the steam platform itself, Chuhe doesn’t have a particularly good impression of him, although it was indeed one of the contributors to the rise of Tianhe Network in the early days, and the experience for players is also very good.

However, some recent incidents made Chuhe have a bad impression of this platform, especially V agency’s handling of the phenomenon of insulting China on the steam platform, which was ignored at the first time, and the follow-up made a big fuss and chose to make peace. The approach is really disappointing.

“At the beginning, it was just to protect our interests, which is different from Epic.” Ive said with a smile.

Speaking of Epic Chuhe, I don’t know what to say about their strategy. First of all, it’s about showing off their attitude of wanting to compete with the steam platform, and then spending a lot of money to confuse the game manufacturers that have already entered the steam platform, join the Epic camp and announce this game They have an Epic exclusive.

In the end, Epic said that China’s review was too strict and they didn’t want to cause trouble. They also said that their competitors were illegal in China. Finally, they emphasized that the reason for locking the country had nothing to do with Penguin, even though Penguin is their largest shareholder.

The three established an independent company, launched a new game platform, and introduced games from uplay, rotten oranges, and Tianhe Network.

That’s what Ive wanted to facilitate.